Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

So get ready to blog like a pro and make your traffic explode with your host, whose blog gets more than one million visitors every single month, Brandon Galey.

My name is Brandon Galey and welcome to episode 102 of The Blog Millionaire.

In the last episode, I tackled one of the most asked questions by

bloggers, which was, how often should I be making blog post? In this episode, I'm going to

answer another big question that comes up all the time. That question is, how many words should I have in my blog post? I'm going to start out

by going over some results of studies on word count. Backlinko released a study that looked at the

average word count of the top 10 results in a Google search. The study found that on average,

the number one Google result has a word count of

1,950 words, and the number 10 Google result had an average word count of 1,750 words.

Maas did a study on word count and social shares a few years back.

They found that articles with over 3,000 words received 10 times more social shares than an article with less than 3,000 words.

And Phoenix Hug did another study on the word counts that get the most backlinks.

While posts that had over 2,500 plus words

received the most backlinks, the difference in this study was not substantial. For example,

a 2,500 word post only received 80% more backlinks than a 1,000 word post. When you look at the results of all three of these studies, it tells you that on average,

a long-form article beyond 3,000 words, is going to have the best overall results.

The problem with these studies is that most bloggers just see the word count.

The real takeaway here is the probable correlation of the actual effort people are putting

into these long-form blog posts and not necessarily the amount of words that they have in them.

The majority of these ultra-long blog posts and articles are exceptional pieces of content.

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