The Passion, Persistence, and Resilience of Curt Flaitz, Co-Founder of PSD Underwear

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8 • 637 Ratings

🗓️ 2 December 2022

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today's episode of The Casey Adams Show, I'm excited to be joined by Curt Flaitz, the co-founder of PSD Underwear. In our conversation, we discuss Curt's journey as an entrepreneur, the challenges he faced in starting and growing his business, and the lessons he's learned along the way. Curt shares his insights on the importance of passion, persistence, and resilience in entrepreneurship, and how he used these qualities to turn his vision for PSD Underwear into a successful reality. He also discusses the role of social media and influencer marketing in growing his brand, and how he's used these platforms to connect with his audience and build a loyal customer base. Join us for an inspiring and informative conversation with Curt Flaitz, co-founder of PSD Underwear, on The Casey Adams Show. Learn more about PSD Underwear: https://www.psdunderwear.com/ - Subscribe to The Casey Adams Show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-casey-adams-show/id1328795944 Follow me on social media: Instagram: https://www.instagram.com/casey Twitter: https://www.twitter.com/CaseyAdams TikTok: https://www.tiktok.com/@caseyadams Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome back to the Casey Adams show. Today I am joined by Kurt Flights, the co-founder and president of PSD underwear.
0:09.0	Thanks so much for coming to the show, Kurt.
0:11.0	I appreciate Casey. Looking forward to it. Of course. I mean, I would say just to jump into it, man. I over the years have seen PSD everywhere. I know our good friend Danny that helps up set this pot up
0:22.9	sent me out an awesome care package and I'm rocking it literally all the time now. But,
0:28.2	you know, having this conversation with you today, you guys have been a brand for quite some time
0:32.0	now. And I'd love to dive into the origin story of PSD. But before we get into that, I'd love for you to just give a high level overview.
0:40.4	For people that may not know, what is PSD underwear?
0:43.8	Yeah.
0:44.2	So, I mean, yeah, it's actually, it's fun to kind of dig into these stories because we
0:47.7	haven't come up for air in a long time.
0:49.0	You know, we have we, we have been building this brand, you know, for a while now. But, yeah, I mean, listen, we're, we, you know,
0:54.3	I saw, you know, category killer, you know, we, you know, men's, women's youth underwear brand.
0:59.2	We've been very disruptive, uh, to the space. And, and I always say we live in, in between, uh,
1:04.6	you know, Calvin Klein and, let's say jockey, you know, right there in the middle. And, and, you know, we, because we've grown up with our consumer, we know what the best.
1:12.5	And it's kind of one of those, you know, brands where there really isn't that second choice.
1:17.0	You know, nobody picks up Haynes and then PSD and says, man, I don't want I'm going to buy.
1:21.5	You know, it's kind of us or us or nothing at this point.
1:24.1	So, yeah, men's women's, you know, youth underwear. I love that, man. And going back,
1:31.2	I remember you said, you guys started in 2007. This show, you know, I love diving into the
1:36.4	entrepreneurial journey and just knowing how you guys have built this brand over time. Like,
1:41.3	it's, it's been quite some time you guys have as you said become an industry
1:45.4	killer but you know it didn't start that way what led to you and your brother starting PSD
	...

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