The Paradox of Expert Vs. Beginner Content #1685

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 25 March 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1685, we talk about the paradox of expert versus beginner content. Drawing inspiration from Rand Fishkin’s article on the topic, Neil and Eric share their thoughts, what they have experienced, and make the case for producing a mix of content. Be sure to tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Paradox of Expert Vs. Beginner Content. [00:40] The idea behind Rand Fishkin’s article that inspired this episode. [00:56] Differences between beginner and expert content. [01:20] There are different levels of amplification based on different content. [01:38] What Neil has noticed about beginner versus expert content and what his team has done about it. [02:14] Content either gets backlinks and social shares or search traffic, not usually all three. [02:28] The type of content that sits at the beginner-expert nexus. [03:22] Expert content takes time to produce but people will want to share it. [03:43] The type of content you produce depends on so many factors. [03:55] That’s it for today! [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Rand Fishkin 'The Paradox of Content Marketing to Beginners vs. Experts' SparkToro Marketing Land Search Engine Land Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.1	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	All right.
0:49.6	So today, we're going to talk about the paradox of expert versus beginner content.
0:55.6	So this was opposed written by Rand Fishkin of Spark Toro.
0:59.4	So if you literally just type in paradox of content marketing to beginners versus experts,
1:04.2	you will find a great blog post from Rand.
1:07.6	And basically, the whole idea is this, when you are writing beginner content, it tends
1:12.6	to get a lot of traffic, right?
1:14.6	So if you write like, what is marketing?
1:16.7	What is digital marketing?
1:18.2	That's going to drive a lot of top of funnel traffic, but it typically doesn't get the
1:21.5	links, right?
	...

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