Before you listen to this BBC podcast, I'd like to quickly tell you about some others.

My name's Andy Martin and I'm the editor of a team of podcast producers at the BBC in Northern Ireland.

It's a job I really love because we get to tell the stories that really matter to people here,

but which also resonate and apply to listeners around the world.

And because the team is such a diverse

range of skills and strengths, we have trained journalists, people who love digging through

archives, we've got drama and even comedy experts. We really can do those stories justice. So if

you like this podcast, head to BBC Sounds where you'll find plenty more fascinating stories

from all around the UK. BBC Sounds where you'll find plenty more fascinating stories from all around the UK.

BBC Sounds, music, radio, podcasts.

Wake Up to Money from BBC Five Live.

Hello, welcome to this special edition of the Wake Up to Money podcast, looking at the origins

of one of the world's best-known brands,

Reebok. We're going to hear from Joe Foster about how it grew out of his grandfather's original

sports shoe business set up way back in 1895, how the name Reebok came about, breaking America,

plus the moment Joe had to tell his dad he was leaving the family business to set up on his own.

So I said, look, we're not going anywhere. You won't listen to us. So Jeff and I are leaving.

And at that point, turned around and picked up a letter opener and came towards me.

I'll also be joined by Wake Up to Money regular and more crucially, trainer enthusiast

Reggie Nelson, who will be finding out how the Reebok shoe became a fashion item and the role

of influencers in making it big. Wake up to money with Sean Farrington. Mr Reebok, how does it feel

when you see people walking around in Bolton with Reeboks on.

...