Business of Sport: Tokyo Olympics

Wake Up to Money

BBC

Business

4.4 • 754 Ratings

🗓️ 23 July 2021

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Felicity Hannah looks at how the Olympic games are financed and the competitors are funded.

She's joined by Sir Keith Mills, former Deputy Chair of London 2012 organising committee; Nigel Walker who's National Director of the English Institute of Sport; Marie Oldham, Executive chair of the advertising agency VCCP Media and Danny Downs of online sports retailer Fanatics.

Transcript

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0:00.0	Before you listen to this BBC podcast, I'd like to quickly tell you about some others.
0:05.2	My name's Andy Martin and I'm the editor of a team of podcast producers at the BBC in Northern Ireland.
0:11.3	It's a job I really love because we get to tell the stories that really matter to people here,
0:16.3	but which also resonate and apply to listeners around the world.
0:19.6	And because the team is such a diverse
0:21.2	range of skills and strengths, we have trained journalists, people who love digging through
0:26.0	archives, we've got drama and even comedy experts. We really can do those stories justice. So if
0:31.8	you like this podcast, head to BBC Sounds where you'll find plenty more fascinating stories
0:37.1	from all around the UK. BBC Sounds where you'll find plenty more fascinating stories from all around the UK.
0:40.3	BBC Sounds, music, radio, podcasts.
0:43.3	BBC Five Live.
0:44.3	Wake up to Money, Business of Sports on BBC Five Live.
0:49.3	Welcome to Business of Sport on the Tokyo Olympics 2020 in 2021.
0:55.7	Yes, they were postponed a year because of a pandemic, and now these will be games like no other.
1:01.2	The impact of COVID on athletes, organisers, fans and sponsors has been huge, not to mention on the host country Japan.
1:08.7	We're going to chat to a former Olympics boss, as well as sports business leaders and a former
1:12.9	athlete, and ask what the economic and sporting impact and legacy will be from Tokyo 2020.
1:18.6	I suspect that in time when they look at the legacy of the games, you know, the picture wouldn't be quite so grim.
1:27.1	BBC 5 Live. Wake up to money. Business of Sports on BBC 5 Live.
1:34.6	Hello, I am joined by a group of guests from the sports business world and those who work
1:39.4	with athletes on a day-to-day basis so that we can talk over some of the big issues of this Olympics.
1:46.7	Nigel Walker is National Director of the English Institute of Sports
	...

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