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MTB Podcast

The Origin Story of Extreme Shox & What Makes EXT Unique with Gaspare Licata & Cody Priano... Ep 176

MTB Podcast

Worldwide Cyclery

Sports

4.91.5K Ratings

🗓️ 20 April 2026

⏱️ 54 minutes

🧾️ Download transcript

Summary

In today's episode, Jared and Liam are joined by our good friends Gaspare Licata, owner of Extreme Shox and Cody Priano, owner of EXT USA - EXT's distribution arm for the states. We chat about the origin story of the brand, how Gaspare got the opportunity to acquire the company, as well as how EXT's unique features on its suspension products allow them to give the rider a distinct advantage over the competition. Tune in! Our YouTube Channel: www.youtube.com/channel/UCczlFdoHUMcFJuHUeZf9b_Q Worldwide Cyclery YouTube Channel: www.youtube.com/channel/UCxZoC1sIG-vVtLsJDSbeYyw Worldwide Cyclery Instagram: www.instagram.com/worldwidecyclery/ MTB Podcast Instagram: www.instagram.com/mtbpodcast/ Submit any and all questions to podcast@worldwidecyclery.com Join us on epic mountain bike trips that you will never forget. Grab $250 off any All Mountain Rides trip by just mentioning WWC: https://worldwidecyclery.com/blogs/worldwide-cyclery-blog/all-mountain-rides-all-inclusive-mountain-bike-guided-trips-w-worldwide-cyclery-crew

Transcript

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0:00.0

Ladies and gentlemen, welcome to episode 176 of the MTV podcast, presented and hosted by Worldwide Cyclery, Kettle Mountain Apparel, and Trail One Components.

0:15.3

I'm Jared.

0:16.3

I'm Liam.

0:17.5

I'm Gospade.

0:18.5

I'm Cody.

0:19.8

And in this episode, we are joined by our friends from EXT, aka Extreme Shocks, for a deep dive into the world of high-end mountain bike suspension, the origin story of the brand, plus some classic random MTV podcast questions thrown in for good measure. How are you guys doing?

0:35.9

Doing good. Awesome. Good to be here.

0:37.8

Awesome.

0:38.3

It's wonderful and a pleasure to have you both.

0:41.0

And so we'd like to start off our episode with a couple of fun segments.

0:46.2

And one of our, one of them is called Zach's Words of Wisdom.

0:50.1

And today, Zach's Words of Wisdom is challenge yourself when life is easy.

0:54.3

Seele, you'll be ready when life is hard. Pretty good, right? It's pretty good. But is it a question? No. Just a statement. Just a statement. Inspiration. Yes. Exactly. Just inspiration to carry with you. You can thank Zach on the way out for that. Yeah. Yeah. Which is also another fun segment is Daniel's fun fact.

1:15.3

According to specialists in linguistics and animal behavior, cows have regional accents.

1:20.8

Just like humans in California sound different than those in the south, cows in different herds have slightly different pitches and dialects in their moves.

1:28.4

So if you move to cow from a farm in Scotland to a farm in Texas, the other cows would technically hear a foreign accent.

1:33.7

Are you trying to make myself comfortable for my accent or uncomfortable?

1:37.8

I actually didn't even put that together when I put that.

1:41.1

You have an accent? I didn't notice.

1:42.3

Right? My kids, they remind me every day.

1:47.0

Oh, awesome.

1:50.2

Another amazing segment we have here is the bikes and rides we've been enjoying lately.

...

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