Ever wonder how these 20-year-old tech CEOs can build billion-dollar companies?

After selling my first company for millions in 2008, I moved to San Francisco to find out.

And I met a guy named Naval Ravakant, who introduced me to the four C's of leverage.

And since then, I've added a fifth C.

See, time multiplied by leverage equals output.

So without more explanation, these are the five C's to get more leverage.

Welcome to the Martel Method. I went from rehab at 17 to building a hundred million dollar

empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly

how to build a life and business you don't grow to hate. And make sure you don't miss anything

by subscribing to my newsletter at martel method.com.

Starting with the first C, content.

Content is systems, content is process, it's checklist.

And systems in a business stand for,

save yourself, time, energy, and money.

Think about it, I can spend 20 minutes creating a training video that could be seen by millions of people that

I've trained up.

Even my bestselling book, Buy Back Your Time, took me two years to write.

Now it gets read by thousands of people and it takes me no extra time.

Every billion dollar company has The Way document.

They have a way of operating their business that

they've written down, they've documented, they create content around it, and that is how they're

able to grow and scale. That's how they create massive amounts of leverage. So to build a

...