The One Where Idea Becomes Reality: Building a Brand with Quickies founder Bailey Stanworth
The Papaya Podcast
The Papaya Podcast
4.8 • 1.6K Ratings
🗓️ 28 November 2023
⏱️ 41 minutes
🧾️ Download transcript
Summary
In the middle of a pandemic with a visible gap in the market of nails, one woman came up with an idea, tossed it around with friends, created a brand name and then WENT FOR IT. Today Bailey joins us to talk about what it took to go from idea to reality, imposter syndrome to scoring two Dragons on Dragon’s Den and just all it can take for a small business to make it among the big fish. She also shares her top strategy for brand building and the core ethos that keeps her going.
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:05.5 | Hi friends and welcome to the papaya podcast. |
| 0:10.0 | I'm your hostess, Trin Hermostis, Sarah Nicole. |
| 0:13.1 | And each week I'm going to be dishing out some sweetness mixed in with some seeds of wisdom or something like that. |
| 0:20.7 | So get ready to get inspired, get candid, |
| 0:23.1 | get real, because we are all in this digital space together. All right, Bailey, it's been a |
| 0:35.3 | minute. This is the first time I've actually had you on to talk about business, because we've had like friend chats on the podcast before, but we've never really talked about everything that's happened in your world, especially over the last year with Quickies, which, by the way, look what I'm wearing right now. I saw. I noticed. Trust me. What ones are these? What am I wearing? You were wearing the glazed donut and the medium almond. |
| 0:55.6 | You don't. I saw. I noticed. Trust me. What ones are these? What am I wearing? You were wearing the glazed donut and the medium almond. You know it off my heart. I was mostly. But there's so that some of them were |
| 1:03.1 | similar to each other and I never know. But I'm excited because you really obviously like we have watched, |
| 1:09.2 | well, I have watched you from the beginning when you were |
| 1:11.8 | sort of like conceptualizing the idea of this. I remember sitting in the car with you and you're |
| 1:15.4 | like, I just have this idea of doing something. And that wasn't all that long ago from then |
| 1:20.3 | to now collaborate. It's now on Love Island. You're collaborating with one of the stars of |
| 1:25.8 | Vanderpump Rules. We're seeing the brand is getting everywhere and it's becoming like this |
| 1:31.1 | it brand of Press on Nails. |
| 1:34.2 | And it's getting a lot of buzz, a lot of media attention. |
| 1:37.3 | And all I can think about is how the heck does somebody go from this great idea, |
| 1:43.2 | this thought that you talked about in a car a year and a half, |
| 1:46.8 | two years ago, I guess it was, into a real live product that's out there. And I know there's a |
| 1:52.5 | million steps to that. But first and foremost, how did you get out of it being a concept to being |
| 1:58.3 | a real live thing? Oh, God. There's a lot to unpack here. Initially, it was just an idea in my head because I was wearing pressons at the time. It was like a COVID pandemic kind of idea because it was just a solution to my problem. And then everyone kept asking me about it. So I just was like, there's a gap in the market here. There's something. And I just realized how easy they were. I never wanted to go back. So I think for me, it was a little bit selfish that like motivated me to bring it to life. And I just started by testing products and like sending it to friends and like getting their feedback or like seeing what would |
| 2:34.7 | work and what wouldn't or like where the quality issues were and just like really kind of |
... |
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