I lost 40 pounds on a plant-based diet and I've kept them off for the past six years after

struggling with my weight for over a decade and I've coached thousands of women to do the same.

One of the things I'm consistently fascinated by is why do some people get such amazing results

have incredible transformations like Chelsea, one of our clients, who's now lost 80 pounds,

or Sam, who's lost over 60. And then why do other people who have access to the same resources,

the same information, make more money, have less kids, and don't see those kind of phenomenal

changes? There's a pattern I've identified, and that is that unsuccessful people

don't understand the concept of trade-offs. On a statistical level, most people won't lose weight.

Most people won't achieve significant weight loss and keep it off. If you've lost weight and you

maintain that, you are in the minority. 99% of people will think in terms of what to do to achieve their goals.

But that 1% that actually gets successful are going to be thinking in terms of what not to do.

Because in order to get something that you don't have, you have to make some kind of trade-off.

There has to be some kind of cost or pain associated with what you said no to in order to

get that. It's the kind of the ying yang of change. And from now on in this podcast, I'm going to use

cost and pain in a synonymous way. I'm going to use a really matter example to explain this.

You're here listening or watching this podcast. There was something that you said no to

in order to say yes to this. Another video, a kid screaming in the background, some work, maybe a Netflix

show. By default of saying yes to this, you said no to something else. The same is true for me. I'm

spending hundreds of dollars to record this podcast at 20 to 6 instead of playing with

my kids tonight.

And I'm going to be really honest.

I'd much rather be at the park eating the sushi that I've made for the picnic I've planned

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