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Dear FoundHer...Real Founder Stories for Women Small Business Owners

The One Small, Simple Change That Made the Biggest Impact on My Business, with Lindsay Pinchuk, Host of Dear FoundHer...

Dear FoundHer...Real Founder Stories for Women Small Business Owners

Lindsay Pinchuk

Ceo, Entrepreneur, Entrepreneurship, Women In Business, Careers, Small Business, Marketing, Business, Bobbi Brown, Female Founder, Pivot, Business Owner, Foundher

4.9 • 1.1K Ratings

🗓️ 15 April 2025

⏱️ 21 minutes

🧾️ Download transcript

Summary

If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. 


In this episode, Lindsay Pinchuk discusses the significant impact that one small, simple change had on her business. And you probably will never be able to guess what that was. HINT: It's an actionable step ANYONE can take. Once she spills her secret, Lindsay emphasizes the importance of specificity in marketing and provides actionable steps for listeners to identify and connect with their ideal customers. This is one episode every business owner is going to want to listen to.


Takeaways

  • Lindsay returned from a hiatus to share impactful business insights.
  • The shift in target audience to women over 40 transformed her business.
  • Building a community is essential for business growth.
  • Women over 40 are resourceful and experienced entrepreneurs.
  • Specific targeting helps in creating relevant messaging.
  • Understanding the ideal customer is crucial for business success.
  • Consistency in messaging is key to maintaining audience connection.


Join the Dear FoundHer Forum, use the code FOUNDHER to bring your investment down to just over $1 per day: https://www.dearfoundher.com/dear-foundher-forum


Get on the waitlist for our group mentorship, Marketing Made Simple for Small Business:

https://lindsaypinchuk.myflodesk.com/waitlist


Don't forget to follow Lindsay and Dear FoundHer... on Instagram.


Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0

Welcome to Dear Founder, the podcast that pulls back the curtain on what it really takes to build and grow a successful business.

0:10.8

No gatekeeping, no fluff, just real talk.

0:15.0

I'm your host, Lindsay Pinchot, award-winning entrepreneur, founder, and proud member of the 1% of female founders who've led

0:23.0

their company to an acquisition. I bootstrapped my first company from $500 to seven figures

0:28.5

before selling it and learned more from the mistakes than from the wins. What started as a podcast

0:34.3

here has grown into a movement movement, supporting female entrepreneurs like you

0:38.9

through not only this show, but also on our social media, at our live events, and in our online

0:44.8

community, The Deere Found Her Forum. Each week, I sit down with some of the most influential

0:50.5

female founders of our time to uncover the highs, the lows, the lessons,

0:55.0

and the moments that they thought they'd never make it, but did.

0:58.8

This is a space for women who want to build something meaningful, who believe in collaboration

1:04.0

over competition, and who know that success is sweeter when we share it.

1:08.6

Because here, there's no gatekeeping, just actionable advice,

1:12.7

honest conversations, and a whole lot of inspiration. So grab your coffee or your wine or whatever

1:18.7

it is that you're drinking, hit play, and let's build something amazing together.

1:24.9

Hi guys, it's me, Lindsay, and I am back after a little hiatus of spring break

1:30.6

and speaking engagement tour and a whole bunch of fun stuff that I'm going to share with you a

1:36.3

little bit more on social media this week and coming up. But I'm back and I'm so thrilled to be here.

1:41.9

In a minute, you're going to hear me talk about the one small

1:46.1

shift that I made last year that's had the biggest impact without a doubt on my business to

1:52.0

date. And I want to share this with you because I think it is a really, really good lesson for all of us

1:57.6

as business owners. But before I do, I want to say that in making this shift,

...

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