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Dear FoundHer...Real Founder Stories for Women Small Business Owners

Franchising a Mission to Bring Health and Wellness to Every Community, with Tara Gilad, Co-Founder of Vitality Bowls

Dear FoundHer...Real Founder Stories for Women Small Business Owners

Lindsay Pinchuk

Pivot, Bobbi Brown, Marketing, Entrepreneur, Ceo, Women In Business, Careers, Entrepreneurship, Foundher, Business, Business Owner, Female Founder, Small Business

4.91.1K Ratings

🗓️ 1 April 2025

⏱️ 44 minutes

🧾️ Download transcript

Summary

No one tells you that scaling a business while raising kids means choosing which fire to put out daily.


From hand-blending baby food to building a thriving national franchise, Tara Gilad shares how motherhood sparked the idea for Vitality Bowls and how grit, intuition, and smart decisions powered its growth. She walks through the early days of self-funding and flying blind without a marketing team or social media, what franchising really requires, and how she’s learned to lead without sacrificing her health. Tara also opens up about the hard lessons around hiring, the power of asking for help, and why a supportive network isn’t optional, but a requirement.


Whether you’re growing your first business or juggling multiple roles, this episode is packed with insights on scaling with purpose, staying grounded, and building a business that still lights you up over a decade in.


Episode Breakdown:

00:00 Introduction

03:00 Meet Tara Gilad, founder of Vitality Bowls

04:00 From homemade baby food to a national franchise

06:00 Building Vitality Bowls

09:00 Balancing motherhood and entrepreneurship

11:00 Rapid growth, franchising, and team-building

14:00 What makes Vitality Bowls different

17:00 Franchise marketing strategies then vs. now

21:00 How to franchise: legal, logistics + lessons learned

26:00 Why asking for help matters

28:00 Personal growth, boundaries, and burnout prevention

33:00 Launching Harvest Kitchen: their new virtual brand

38:00 Advice for aspiring founders + what’s next for Tara


Connect with Tara Gilad:

http://www.instagram.com/vitalitybowls 

http://www.instagram.com/taragilad


MMS sign up: https://www.lindsaypinchuk.com/mmsspring2025

Dear FoundHer... on Tour: https://www.dearfoundher.com/tour

Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk




Podcast production and show notes provided by HiveCast.fm



Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

Hi guys, it's me, Lindsay Pinchuk, host of Dear Founder, and in just a second, you're going

0:05.1

to hear me talk to Tara Galad, founder of Vitality Bowls. A big part of today's conversation

0:10.8

is talking about people, surrounding yourself with the right people, hiring the right people,

0:17.0

and building the best network you can for yourself and for your business. And if you've been around

0:21.9

here for a while, you've heard me say that your community is everything. It's your number one

0:27.3

business asset. This is true of both the community surrounding your brand and the community

0:33.1

surrounding you, which is a big reason that I started my group mentorship, marketing made simple,

0:39.4

for small business. I wanted to give you a place where you could go not only for advice from me,

0:45.8

but also from others. And I wanted to build a community for you that you could rely on and come to

0:51.6

recognize as some of your biggest cheerleaders in business.

0:55.1

Three cohorts of women entrepreneurs just like you have now gone through my mentorship.

0:59.9

Each week we have a call.

1:01.4

I teach a lesson about marketing made simple in order to help you build and grow your business

1:05.2

and I answer your questions.

1:07.1

And if you need to ask me something, you can just drop it in our online forum.

1:11.1

And if you need something more customized, you can grab some one-on-one time with me.

1:15.1

Throughout this year-long program, I teach you the exact simple marketing strategies that I've

1:19.4

used to build my own businesses and that of many of my clients.

1:23.5

This program is for women business owners who are doing it all and simply don't have time

1:28.3

or don't know where to start when it comes to marketing, generating awareness, and growing your brand

1:33.4

and bottom line. I'll tell you this. You don't need a million dollars or a million followers.

1:38.6

You just need a process and marketing made simple. The doors to our first cohort of 2025 are now open.

...

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