The One (Simple) Tool That Accounts For Over 20% of Our Sales | Ep. #1031

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 28 May 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1031, we discuss the one tool that accounts for a big percentage of our sales. Tune in to hear which tool accounts for 20% of all of our sales. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One (Simple) Tool That Accounts For Over 20% of Our Sales [00:39] Intercom is the tool that accounts for over 20% of our sales. [01:02] We find that a lot of people collect leads, but the most quality leads come through chat bots. [01:50] Intercom is helpful in teeing up a conversation. [02:25] The reason so much revenue comes from Intercom, is because they have two great features. [02:40] Product tours are helpful and affective. [02:57] Account-based marketing has also proven useful. [03:40] Hull.io in conjunction with Intercom has proven successful for Eric. [04:45] Intercom also has a sales operations bot. [05:30] Start with chat bots and grow from there. [05:42] That’s it for today! [05:48] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.7	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time. Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about the one simple tool
1:00.0	that accounts for over 20% of our sales. So the tool, what is it, drum roll?
1:07.0	It is Intercom.
1:09.0	All right. So with Intercom, you know, you guys are all familiar with ChatBots. With Intercom you can also take it over, you can use a human.
1:16.5	They have a ton of other features more than just ChatBots.
1:20.0	For example, they have things like Product Tours, but Intercom is a whole suite and it's one of the best
1:26.5	usable products that I've seen in the whole marketing segment and we find that especially in the service-based business, a lot of you guys collect leads,
1:36.1	but we find that through chat, forget quantity, we get the most qualified leads and the highest
1:41.6	paying customers.
	...

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