7 Examples of Really Smart Marketing That You Should Copy | Ep. #1030

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 27 May 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1030, we discuss really smart marketing techniques you should copy. Tune in to hear which ideas are worth emulating. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Examples of Really Smart Marketing That You Should Copy [00:35] 1: Native advertising. [00:45] We previously talked about Audi having a partnership with the studio that created The Avengers. [01:14] 2: Giveaways. [01:30] Giving away small things for free can bring in users and their contact info. [02:00] 3: A 30 day challenge. [02:15] It’s a way of engaging people. [02:42] 4: A free book funnel. [02:50] Give away a book, charge for shipping, then up or downsell. [03:25] 5: Superhuman. [03:31] It’s a great email tool that helps you quickly create an email campaign. [04:20] 6: Sell through live video. [04:30] Live pitches work. [04:55] 7: Minimum viable content. [05:15] Create content, see what sticks. [05:32] That’s it for today! [05:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.7	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:55.0	Welcome to another episode of marketing school. I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about seven examples of really smart marketing that you should copy.
1:02.0	I'll go first. So number one, I want to go back to this cold
1:05.9	concept of kind of native advertising, right? So whether you product placements, whatever it is exactly. We talked about this in the movie, the
1:14.3	Blockbuster recently, Avengers Endgame. So whether it's Fortnite partnering up with the movie itself
1:21.5	or Audi doing a 10-year partnership, that's really smart because they've the movie
1:25.0	with the movie itself or Audi doing a 10-year partnership that's really smart because they've 1.5 billion dollar
1:26.9	showing for this movie but not only that like a couple of they've had a couple other
1:31.5	showings you know Avengers as well a
1:33.7	billion dollars plus and also you combine all the other marvel movies
	...

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