The One Comma Club Challenge: Day 4 of 5 - Accelerating Results With Leverage | #Marketing - Ep. 110

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8 • 982 Ratings

🗓️ 2 February 2026

⏱️ 111 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Russell Brunson Show, we shift gears from effort to leverage - and focus on the fastest path to results once you understand funnels and selling: speed. Day four of the challenge is all about shortcuts - not the sketchy kind, but the kind that come from stacking the right tools, systems, and leverage so you can move faster without sacrificing quality. This is the day where everything accelerates. Today, McCall and I break down the “Race to the One Comma Club” by pulling the two biggest speed levers in your business: time and price. You’ll see how AI, when used the right way, can drastically reduce the time it takes to build funnels while simultaneously increasing their quality and value. From creating better offers to building entire funnels in minutes—and even adding recurring services your clients will happily pay for—this session shows you how to compress months (or years) of work into days. Key Highlights: ◼️The two speed levers that determine how fast you reach your first One Comma Club milestone ◼️How to use AI the funnel hacker way by feeding it the right “brain,” not generic prompts ◼️Why higher-quality funnels allow you to charge more—and get paid faster ◼️A behind-the-scenes look at AI-powered funnel building that turns hours of work into minutes ◼️How adding a newsletter and traffic system creates recurring revenue and client “stickiness” This episode is where leverage replaces grind. You’re no longer just learning how to build funnels—you’re learning how to scale your effort, your value, and your income at the same time. When you combine the right strategy with the right tools, speed becomes inevitable. And once you feel that momentum, it’s hard to ever go back. ◼️https://onecommaclub.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel
0:05.0	is good, but you suck at selling. If you want to learn how to sell so your funnels will actually
0:09.3	convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.
0:14.7	That's selling online.com slash podcast. This is the Russell Brunson show.
0:38.2	What's up funnel hackers? Welcome to day number four. How are you guys all feeling today? How are you guys filming, by the way, today? That's that me too. Electric. Afterward, it was like so fun. We're seeing everybody joined like the Facebook group's going crazy. I was like, this is amazing. Every single name that came through.
0:40.3	We were like, let's go, Andrew. And then all of some we're like, we gotta take a rest. We've been like, riding this high. First of all, how long the rest lasts for? Seven minutes. And also we're like, what about this idea for tomorrow? Let's do this.
0:51.7	Oh, we got to go.
0:52.3	It's been fun.
0:52.9	So thanks for hanging out with those guys.
0:54.5	So fun.
0:55.1	So fun.
0:55.7	Today is going to be a lot of fun.
0:57.0	Obviously, we have a lot of energy like excitement um we haven't slept in like a week now so sometimes is something the ideas coming out are getting a little crazy but i think you guys are going to love them because uh it's one thing's like i feel like they're losing their minds and i'm reaping all the benefits so for you guys you're reaping all the benefits and it's going to be a lot of fun. So really quick, a couple of things to jump off. First off, welcome back to the challenge. So excited to have you guys here. I talked about us on day number one and I look at the world as a funnel. And again, eight billion people in the world, six billion on Facebook, 100 million saw this ad and all the 12,000 registered you know it gets smaller smaller and people who make it to the end the funnel the ones who always have the most success okay those guys who are here on day number four like you've beat 95% of the competition already because you're still here you're still participating you're still in it so congratulations I'm proud of you guys for being here. And because of that, you've gone through stuff.
1:45.9	You've built funnels.
1:46.8	We figured out to sell stuff.
1:47.8	We've done a bunch of things.
1:48.6	You guys are all officially funnel hackers. So if you don't have your funnel hacking merch yet, and you go get some so you can be matching all of us with our funnel hacking merch. But to kick this thing off, now that you guys are all officially indoctrinated funnel hackers,
1:59.8	can we just one more time?
2:00.9	If ever can tap themselves on this chest and say, I'm a funnel hacker.
2:03.7	I'm a funnel hacker. I'm a funnel hacker. Yes. Every morning you wake up and that reset you back into state as you go in here so having fun. So by way, who here became a certified partner over the night? If that's you, type it all in, type it all in. What's up? certified partners? We're so pumped about having all you guys in here.
2:19.3	Can I welcome some?
2:20.3	Yes, that'd be awesome. I have been, I'm in this group. I mean, I am loving it in there. I got it to point out just some really cool people. Would that be all right? Yeah, okay, so let me, can I get these slides? You guys got to see this. get some amazing people join. I'm just going to scroll through, but the first thing that you do when you get inside the program
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