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The Russell Brunson Show

The One Comma Club Challenge: Day 3 of 5 - Monetizing Your New Skill | #Marketing - Ep. 109

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8982 Ratings

🗓️ 28 January 2026

⏱️ 120 minutes

🧾️ Download transcript

Summary

In this episode of The Russell Brunson Show, we tackle the biggest sticking point for almost everyone once momentum starts building: selling. By day three of the challenge, many of you already had leads, conversations, and even people asking about funnels—but the real question was, how do you actually turn this into money without feeling awkward, pushy, or salesy? Today is about removing that fear completely and replacing it with a system that makes selling feel natural, ethical, and simple. I’m joined by McCall Jones for a powerful training that shows you how to get clients without “closing” in the traditional sense. Instead of pressure, scripts, or high-stress sales tactics, she breaks down a clear, repeatable process that helps prospects want to pay you—often before you ever ask. This session is a turning point in the challenge, where funnel building stops being a hobby and starts becoming a real business skill you can monetize with confidence. Key Highlights: ◼️Why most people don’t have a sales problem—they have a sales system problem ◼️How to use a free sample the right way so prospects naturally want more ◼️The “Hit By a Bus” framework for selling without pressure or pitching ◼️How to show value by highlighting before-and-after differences in a funnel ◼️Simple language shifts that turn conversations into paid projects This episode is where everything clicks. You already know there’s demand. You already know you can build the thing. Now you know how to get paid for it—without becoming someone you’re not. Once you understand this approach, selling stops feeling scary and starts feeling like service. And that’s when this whole opportunity really opens up. ◼️https://onecommaclub.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Do you have a funnel, but it's not converting?

0:02.1

The problem 99.9% of the time is that your funnel is good, but you suck at selling.

0:07.1

If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next

0:11.1

selling online event by going to sellingonline.com slash podcast.

0:14.7

That's selling online.com slash podcast.

0:18.0

This is the Russell Brunson show.

0:26.5

What's up, funnel hackers? How are you guys doing? I'm back today with Catherine Jones. Let's go. How are we everybody? What a great day we had yesterday. Yesterday

0:31.6

was so much fun. So much fun. And then afterwards, we were here at midnight working on today's

0:35.9

presentations, but I'm curious, going through all the comments and the stuff, how did you feel like seeing everybody's, like, what they were doing and something thing, and like, people are building funnels. They actually, and I was so proud. So many of you actually posted the funnel in the group, you're like, I went up and I fixed the space and I did it. Can you really? I did it. And that is the hope I think for yesterday is, I think, sometimes it feels so daunting, especially a tech skill.

0:57.0

And for them to look at it and be like, did it. And that is, that is the, the hope I think for yesterday is, I think sometimes it

0:54.6

feels so daunting, especially a tech skill. And for them to look at it and be like, oh, I actually just posted it and there it was. And there were even things I needed to do on my own and I did them. I did the pop-up, I did this. It was just, it's really fun. It's really fun to, to just take somebody's just huge fear, just, oh, it's actually no problem.

1:13.6

So wait, it's all kudos to you guys. Way to go. This one of the things we were planning out was challenge. I was like, if we can get people just doing it once, then you're like, oh, because there's like this, I don't know, there's just weird fear. I see it every day because we get 1,800 plus people late signed for click funnels and. And most of them never make it to a spot where they open editor.

1:29.0

Which crazy.

1:29.7

And they're like, uh, they cancel because there's something behind that wall that seems scary or big or hard or whatever. And so I was like, we break through that wall and get you to literally just go and start clicking and dragging and dropping. You're like, oh, yeah, that's actually not scary or hard. And if I mess up, I click undo.

1:42.6

And then it's fine.

1:43.6

Well, I remember the first time I went through somebody had done like a YouTube

1:46.7

tutorial.

1:47.1

And I was so grateful because, me, That's actually not scary or hard. And if I mess up, I click undo and then it's fine. Well, I remember the first time I went through somebody had done like a YouTube

1:46.7

tutorial and I was so grateful because when you're getting, I don't know what these buttons mean. And after that four minute YouTube tutorial, I was like, oh, okay, I feel pretty good about it. So I hope again, the fear of it has kind of just come down. And if you're like, well, I'm not good at it yet. That's okay. Like at first, you're not going to be good, but you just do it more and more and eventually start figuring out where the buttons are at

2:02.5

and you get faster and faster within a week. You'll be flying around the editor and you'll be,

2:06.3

you'll feel like you're a ninja. It's really, it's pretty cool. Anyway, so kudos all you guys. You're amazing.

2:12.1

So awesome.

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