The Older Your Company The Better Your Marketing

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 5 May 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2445, Neil and Eric talk about why the older your company is, the better your marketing is. When you’re around for a long time, you gain the opportunity to grow your brand and prove your worth. And over time, it’s natural for your brand to become central to your marketing. Today’s conversation unpacks how businesses gain value over time, the power of name recognition, and why an excellent product or service is always essential. Join us for an enlightening conversation on marketing, branding, and more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Older Your Company The Better Your Marketing. [00:23] Where the majority of enterprise and Fortune 1000 companies get their business from. [00:52] Why your brand is such an important part of your marketing. [01:24] The other elements of marketing that support your brand. [02:03] Examples of how businesses build value over time. [03:08] Why having a good product or service is essential. [06:18] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Fortune 1000 Kissmetrics Airbnb Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to talk about how if your company's older, the better your marketing is.
0:06.3	So most people believe the way you grow a business through marketing is you do SEO,
0:12.1	you do social media media you end up doing a lot of branded
0:16.3	campaigns and just over time through paid advertising and all these channels
0:20.6	combined you end up printing a big business. What's funny is we've
0:25.6	looked we work with a lot of enterprise businesses Eric and a lot of
0:29.7	Fortune 1000 companies. Do you know do they get majority of their business from
0:33.4	Eric? If you have to take a guess, what chart marketing channel? Enterprise
0:38.5	companies? B2B, B2C, just Fortune 1000 sales?
0:44.0	Okay, outside of sales, but what marketing channel specifically is helping
0:47.6	um generate their most revenue?
0:50.4	Brand.
0:52.0	Yes, and they got the brand from just being in business for a very long time.
0:55.0	Their best marketing tends to be a combination of word-of-mouth,
1:00.0	referrals, or people just knowing their brown.
1:03.0	And that just happens by being in business for a very, very long time.
1:06.8	Everyone believes that you need to be so perfect and amazing
1:11.2	if you're trying to generate the most sales.
1:14.0	That's not true. You need a great product, you need a great service,
1:18.0	and the longer you're in business, the better off your marketing is going to do just because more people
1:23.6	are going to get to know your brand. Now don't get me wrong, CEO, paid
1:27.2	advertising, email marketing, text message marketing, like all the channels
	...

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