All right, so we are going to talk about how insider is starting to experiment with AI and this will very quickly become a non headline for us where this will probably be the last time we're using this headline because we've done a headline in the past where we said CNET is using AI and now

Insider which is big basically owned by Business Insider and they own Morning Brew

and a bunch of other publications,

they're experimenting with AI as well.

And I wanted to give some context here before you,

React Meel, on how this is being done,

because I think this is smart.

So the headline here is from Axios it says insiders newsroom will start

experimenting with AI and the way they're doing this is the company is setting up a

working group to test how to responsibly incorporate AI into its workflow before rolling out a set

of AI rules and best practices to the broader newsroom.

So they're basically starting like a little skunk works and skunk works is usually like you have a team that is designed to disrupt what you're currently doing as a company and I think that's really smart.

How can you create a working group to test how this might work? What's going well, what isn't, best practices,

before you start rolling it out to the broader team.

And starting Thursday, members of insiders newsrooms can apply to be a part of the

working group that will test different ways to leverage AI across all of insiders journalism products.

They're trying to use AI to save on costs. If you end up using AI you can get more done from your people especially when it comes to a business

that's heavily relying on content creation. If you can get your cost down and your production

up, you in theory should get more traffic,'s a win-win more profit more traffic

yep and a couple episodes ago I cited a Jason Callicana's tweet and I didn't read the

last part of his tweet where he talks about how AI is going to

nuke a third of the job. So the very last tweet it says in a down economy CEOs are

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