Obsession isn't what Charlotte Tilbury does. It's who she is. When I started Aspire, I knew I had to talk to Charlotte.

From a young girl dreaming out loud to creating a billion-dollar beauty empire,

Charlotte Tilbury is here to give you the brand-building secrets that works for her. In this conversation,

Charlotte shares how obsession, belief and relentless focus can build something the world told you

wasn't possible. But behind that success is a story few people ever hear.

Charlotte Tilbury.

Darling, Emma Greed.

Darling, I am so happy to have you here.

Words can literally not explain.

Oh, God.

This was hard. Hard to get in. I'm not going to lie, love, you are one busy woman. She says to another busy lady. I know, I know it's mad. But thank you, thank you, thank you so much for not giving up on me and making it happen because I was so excited. I was so excited. I was like, I have to make this happen because you are amazing and I'm obsessed with your podcast. I love you for saying that. I mean, listen, day one out the gate, I was like, I have to make this happen because you are amazing and I'm obsessed with your podcast.

I love you for saying that. I mean, listen, day one out the gate, I was like, I made a list of all the business women. I was like, it has to be Charlotte. And I think there's so much of my... Honestly, you should, like you should feel honored, but you should also know that we've been dying to chat with you. I think there are so many people that are just desperate to know more about your story.

And I feel like in some kind of crazy way, like I grew up in the fashion

industry knowing so much about you. It was like, Charlotte, Charlotte, Charlotte, Charlotte. So I was like in

the proximity. I knew I was in the proximity of greatness. But so many people that listen to this show are dreaming about building something of their own, and you've done that.

But that kind of leap from idea to execution can feel completely impossible for people.

So today, I really want to dig into your background exactly how you did it and to understand, like, what was a dream, how did it happen?

What was a dream? How did it all to come to fruition? So the first question that I've got for you

is, I want to understand, like, the first concrete step that you took to building Charlotte Tilbury,

because as I understand it right now, you're the president, the chief creative

officer and the chairman of Charlotte Tilbury. Did you plan it to be that way? It started with me

wanting to be a makeup artist. I think in a very early age kind of understanding that that's

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