Today's episode is one for all the aspiring entrepreneurs out there.

We're going to focus on how to know if your idea is worth pursuing, how to size up the

opportunity and how to stand out from the competition.

Because once you've answered those questions, you are off to the races.

Now, every entrepreneur knows that exciting and sometimes overwhelming moment when you get hit

with an idea. You know the one. It feels electric like it could change everything. The hard part

is what to do after that big moment. What to do as all the questions creep up, is this actually

a good idea? Will it be worth my time? Who's going to buy this? Where do I even start? I always say

an idea that visits you daily is worth pursuing. But the truth is, there's so

much to the messy middle between inspiration and execution. And truthfully, that is where a lot of

great ideas get lost. But here's the good news. You actually don't have to figure it all out alone.

We live in a time where entrepreneurs

have access to tools that can take you from idea to market faster than ever before.

So the first thing that you have to figure out is what problem am I solving? So let's start at the

beginning. The spark is what I like to call it. That moment when something

clicks in your brain and you think, this could be it, I have an idea I want to pursue, but what

next? So the first question I always ask myself is, what problem am I solving? Because if your

idea doesn't solve a problem, be it big or small, it's going to be tough to get people to care and

buy what you're selling. When I think about starting something new, that question of what problem

am I solving is one I spend a lot of time contemplating. When I started a good American, there were

two major insights that helped inform me wanting to start that business and better understand the

opportunity and what I was solving for. So the first one is that 68% of women in the US are above a

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