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Marketing School - Digital Marketing and Online Marketing Tips

The Number 1 Reason People Don't Buy From Your Site | Ep. #718

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 19 July 2018

⏱️ 6 minutes

🧾️ Download transcript

Summary

In episode #718, Eric and Neil discuss the reason people don’t buy from your site. Tune in to hear what could be blocking your conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Number 1 Reason People Don't Buy From Your Site [00:52] 95-99% of visitors will not convert and this happens because your website is pitching too much and you are not answering objections. [01:23] If you don’t answer people’s objections, you are not going to increase your conversion rate. [01:36] Google Russell Brunson/Grant Cardone 10X speech. [01:45] As they pitch, they talk through objections. [02:32] This pitch created a buying frenzy. [02:48] Pamphlets were also put under people’s seats. [02:57] At Crazy Egg, they ended up hiring a company called Conversion Rate Experts. [03:06] They had an amazing consultant, John Jack. [03:22] John suggested they answer objections on their site; they followed his advice and conversion rates went up. [03:35] If you are not sure how to answer objections, survey your customers. [03:52] Look for the most common responses. [04:10] Crazy Egg has objection handling on their pricing page, checkout page, etc. [04:40] That’s it for today! [04:42] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your load time.

0:51.3

Welcome to another episode of Marketing School.

0:55.0

I'm Eric Sue, and I'm Neil Patel,

0:57.0

and we're going to talk about the number one reason why people don't buy

1:01.0

from your site, or straight up just don't buy from you. What could it possibly be, Neil?

1:06.0

Answering objections. People come to your website, they don't convert.

1:09.9

98, 95, whatever the number is. if you have a hundred people come to your site

1:15.2

you're lucky if one two or even three people convert you're really lucky if five

1:20.0

people convert into a paying customer so in other, 95 to like 99% of the people

1:25.0

come into your website will not convert into customers.

1:28.4

And the main reason they don't convert is

1:30.7

you have a web page or a website pitching a product or service or many products or services

...

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