The Number 1 Marketing Channel You Have to Leverage | Ep. #912

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 29 January 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #912, we discuss the number 1 marketing channel you have to leverage. Tune in to hear which channel will benefit you most. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Number 1 Marketing Channel You Have to Leverage [00:45] Omni-channel is the number 1 marketing channel you have to leverage. [01:10] The market is so flooded, that you have to have an omni-channel approach. [01:30] The content re-usage framework explains how to take on this approach. [02:00] Have a process to follow, it will make work and life easier. [02:15] Create processes for each type of marketing. [02:45] This is the way to create more quality content at scale. [03:00] Don’t be too rigid with your process. [03:10] Eric’s team is on YouTube, LinkedIn, podcasts, blogs, and social media posts. [03:27] Neil’s team leverages SEO, social media, podcasts, and paid ads. [04:02] We have to create a ton of content, so you will too. [04:30] The Google algorithm keeps changing and makes things extremely competitive. [05:15] You have to be more patient and persistent. [05:25] Speaking engagements get you fewer conversions than they used to. [06:04] That’s all for today! [06:08] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Ertzu.
0:56.0	And I'm Neopata.
0:57.0	And today we are going to talk about the number one marketing channel
1:01.0	that you have to leverage. So the number one marketing channel that you have to leverage.
1:03.0	So the number one marketing channel you have to leverage, what do you guys think it is?
1:06.5	SEO, pay-click, content marketing, what do you guys think?
1:10.5	Neither.
1:11.5	None of them. What is the number one channel, Eric?
1:15.0	Omni channel.
1:16.0	That's right.
	...

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