How to Only Produce Blog Posts People Want to Read | Ep. #913

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 30 January 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #913, we discuss how you can produce blog posts people will want to read. Tune in to hear how you can get more hits. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Only Produce Blog Posts People Want to Read [01:00] Content marketing is hit or miss. [01:15] A lot of the content we produce does not get read. [01:42] Go to BuzzSumo and it will show you your competitors most popular content. [01:50] Also try UberSuggest, which will help you track keyword trends. [02:00] Ahrefs will show you Google’s most popular search results, so you can see how your competitors rank. [02:11] Google Search Console is another great tool that helps you figure out what keywords and topics to go after. [02:48] Take all of your information that you have gathered using the above tools and combine the results. [03:10] Always try to provide a new, unique spin on the topic at hand. Have a point of view. [03:50] You have to have more “at bats”. [04:00] The more opportunities you have, the more likely it is for you to get a hit. [04:30] Look at content from a social and search perspective. [05:10] Check sites with similar posts and reach out to them. Get them to cross-link your post. [05:32] Share new posts on all social media sites. [05:57] Going live on YouTube can actually get you more views. [06:30] That’s all for today! [06:35] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:52.3	Welcome to another episode of marketing school.
0:55.0	I'm Eretsu.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about how to only produce blog posts.
1:01.0	People want to read.
1:03.0	Yeah, so you guys all blog, or many of you guys blog, you at least probably have a wordpress site,
1:09.0	or at least as your CMS, and what you'll find is content marketing is a hit or miss. You create a lot of
1:15.0	content, some of it gets tons of social shares, some of it may not get any
1:19.3	social shares, and some of those posts that get no social shares rank really well on Google.
1:24.0	In other words, what you're finding is content marketing is a pure hit or miss.
1:29.0	Just because you write the content, it doesn't mean it'll do well.
	...

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