The No-B.S. Makeup Tips You Need to Hear Now with Viral Makeup Artist Erica Taylor.
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 996 Ratings
🗓️ 15 April 2026
⏱️ 61 minutes
🧾️ Download transcript
Summary
Erica Taylor, the makeup artist behind some of the most-watched viral beauty videos on the internet is here! With over four million combined followers, 30-plus years of professional experience, and a debut book coming out April 21 (“The Magic of Makeup: Your Handbook for a Youthful, Radiant Look” — with a blurb from Makeup by Mario himself!) Erica is sharing her best makeup tips, straight to our ears.
From Erica’s humble beginnings at a cosmetics counter in Queens to going viral with 10 million views on "Common Mistakes That Age Our Face," Erica breaks down everything she knows about mature skin makeup, midlife beauty upgrades, and the techniques she coined — including the iconic triangle lift and the "over the river through the hood" eyeshadow method for hooded lids.
In this episode you'll hear about:
- What to expect in Erica's debut book, “The Magic of Makeup: Your Handbook for a Youthful, Radiant Look”: fixes for resting bitch face, the makeup facelift and easy-to-follow tutorials
- Nailing skin prep: how to prevent your skincare and makeup from “divorcing”
- Erica's hot take: Estee Lauder's new version of Double Wear is better than its predecessor (a.k.a. the “Cadaver” Wear, according to Erica)
- Her very best advice for dealing with under-eyes — fixes for puffiness, bags, dark circles and more
- Blush placement tips that just make sense for those who are 30-plus
- Eyeliner truths that anyone over 40 needs to know
- The brow mapping basics that will help everyone avoid the “Wrong Eyebrow Theory”
- Plus: an exclusive sneak peek at Erica's brand new product collaboration with Doll 10 — a first-of-its-kind eye balm-concealer hybrid she's been developing for years
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Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
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Transcript
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| 0:00.0 | The following podcast is a Dear Media production. |
| 0:08.1 | Welcome to Breaking Beauty, the podcast all about the breakthrough people, products, and moments in beauty. |
| 0:13.8 | We're your host, Jill Dunn and Carleen Higgins. |
| 0:28.0 | Welcome back to Breaking Beauty Podcast, everyone. I'm one of your co-hosts, Jill Dunn. I'm here alongside Carlene Higgins, like we are every single Wednesday, sharing the breakthrough people, products, and moments in beauty. Hey, Carlene. Hey, Jill. We are two magazine beauty editors turned beauty |
| 0:40.1 | podcasters. And we just celebrated nine years, which is so exciting. We review hashtag damn good |
| 0:46.1 | products. We talk to incredible people like makeup by Mario, Kate Hudson, name drop, name drop. |
| 0:51.7 | We have over 400 episodes. And we just needed to shout that out because you might be tuning in today because we have a very special guest who is like a celebrity in the beauty world in her own right. |
| 1:04.4 | Yes, we're welcoming Erica Taylor. Many of you may know Erica from her no BS viral makeup education videos on social media, |
| 1:12.7 | where she's amassed more than 4 million combined followers, |
| 1:16.9 | channeling her more than 30 years as a career makeup artist. |
| 1:20.4 | The New York Times recently called Erica social media's midlife makeup guru, |
| 1:26.1 | and her most viral video uploaded in 2022 is common mistakes that age |
| 1:31.5 | our face with more than 10 million views. It's a half half style video showing dated application |
| 1:38.0 | on one side and a lifted more modern look on the other, a style of video which has become one of her signatures. |
| 1:46.1 | And honestly, Carleen, what makes people fall in love with Erica is just like her style of |
| 1:50.4 | education, it ain't that serious. And it's like the catchphrases, Dusty to Dewey, like even if you |
| 1:55.9 | don't necessarily know her name, her videos have been on your feed. And it's just so much fun to watch. And very exciting news. |
| 2:03.8 | Erica's debuting her first book. It's right here. It's called The Magic of Makeup, Your Handbook for a |
| 2:10.3 | youthful, radiant look, which comes out next week and is available now for pre-order. |
| 2:15.3 | And in the book, Erica's sharing everything, all of her |
| 2:18.3 | signature fixes for resting bitchface, which I feel like I can really use her makeup |
| 2:23.7 | facelift. It's like, like I said, it's just not that serious. And she's packaged that all up in the |
... |
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