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Afford Anything | Make Smart Money Choices

The Next Millionaire Next Door, with Dr. Sarah Stanley Fallaw

Afford Anything | Make Smart Money Choices

Paula Pant | Cumulus Podcast Network

Entrepreneurship, Investing, Business

4.73.6K Ratings

🗓️ 29 April 2019

⏱️ 70 minutes

🧾️ Download transcript

Summary

#190: More than 20 years ago, affluence researchers Dr. Thomas Stanley and Dr. William Danko surveyed a vast number of millionaire households in the United States. What they discovered was groundbreaking at the time. The average U.S. millionaire, they found, lives a frugal lifestyle. They are disproportionately clustered in modest, middle-class neighborhoods. They drive used cars. They don’t spend money on jewelry, watches, boats or other high-ticket items. They’re self-made, meaning they did not inherit their wealth; they’re first-generation millionaires. In 1996, the researchers published their findings in a book called The Millionaire Next Door: The Surprising Secrets of America’s Wealthy. The book became a mega-bestseller and, to this day, remains a top personal finance classic. Fast-forward to 2012. Dr. Thomas Stanley’s daughter, Sarah, followed in her father’s footsteps. She’s grown up to become a researcher, earning a Ph.D. in applied psychology and exploring the world of behavioral finance. She became the Director of Research for the Affluent Market Institute, the research company her father founded, and she launched her own research firm, DataPoints. In 2012, Dr. Sarah Stanley Fallaw and Dr. Thomas Stanley decided to update their research on millionaire households in anticipation of the 20th anniversary of the publication of The Millionaire Next Door. They wanted to see what attributes are different, 20 years later, and what qualities remain the same. They crafted another large-scale survey of millionaires. Yet before they could complete the project, tragedy intervened. In 2015, Dr. Thomas Stanley was killed in a car accident. He was hit by a drunk driver. His daughter resolved to finish the research that the two of them started together. She sent out the survey they created, gathered and analyzed the results, and published a sequel, The Next Millionaire Next Door, co-authored with her late father. The book is Dr. Thomas Stanley’s final, posthumously-published book. The book was released in October 2018, twenty-two years after the original. On today’s podcast episode, Dr. Sarah Stanley Fallaw joins us to describe what’s different about millionaires, more than two decades later … … and what’s remained the same. For more information, visit the show notes at https://affordanything.com/episode190 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

You can afford anything but not everything.

0:11.0

Every decision that you make is a trade-off against something else and that doesn't just

0:13.6

apply to your money, it applies to your time, your focus, your energy, your attention,

0:17.8

anything in your life that's a limited resource.

0:20.2

And so the questions become twofold.

0:21.7

Number one, what matters most in number two, how do you apply these lessons to your life

0:27.4

on a day-to-day basis?

0:29.7

Knowing those two questions is a lifetime practice, there are no simple answers.

0:33.4

That's what this podcast is here to explore.

0:35.7

My name is Paula Pant, I'm the host of the Affordable Care Foundation.

0:39.5

One of my favorite books is The Millionaire Next Door.

0:42.6

It was originally published in 1996 and it was co-authored by two researchers named Dr.

0:48.4

Thomas Stanley and Dr. William Danko.

0:51.9

One of those two co-authors, Dr. Thomas Stanley, decided that in the lead-up to the 20th anniversary

0:58.6

of the publication of The Millionaire Next Door, he wanted to do what he had done back

1:04.4

in the early 90s, which was that he wanted to do another huge survey of American millionaires

1:12.9

to find out how they became millionaires.

1:16.7

The original book, the one that was published in 1996, was Groundbreaking in the, it showed

1:22.0

from a very research-based perspective that the majority of millionaires in the United

1:29.7

States are self-made, meaning that they are the first generation of millionaires in their

1:34.7

families.

1:35.9

They did not come from wealth, many of them had not received even a single dollar from

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