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Perpetual Traffic

The Next Era of Growth: How to Achieve Full Funnel Excellence

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 1 August 2023

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Kasim take us on a deep dive into the future of growth, revealing the intricacies of achieving full funnel excellence. They unpack the powerful synergy of short-term direct response and long-term brand marketing, a potent mix that's primed to supercharge profits. They spotlight the transformative power of AI, showcasing how businesses are already leveraging its capabilities. They advocate for leadership from the front, emphasizing that those on the ground should be the decision-makers. They also explore the world of chatbots, specifically highlighting Chatbase.co, a tool that enables businesses to create a chatbot using their own data.

Chapters:

  • 00:00:00 The Driven Mastermind and Influential Members
  • 00:02:10 A Candid Expression of Opinion About Owen Wilson and Endorsement of Driven Mastermind Membership
  • 00:07:54 Unveiling the Role of a Mastermind in Tier 11's Perpetual Traffic Success
  • 00:12:38 Harnessing Technology for Efficient Legal Document Analysis
  • 00:20:13 Carve Your Niche: Mastering Market Creation for Success
  • 00:24:35 Recognizing and Applauding Ground-Level Innovations
  • 00:32:14 Unleashing the Potential of Integrating Brand Development and Activation Campaigns
  • 00:33:28 Advancing Step-by-Step: The Crucial Role of Progress in Building Your Brand
  • 00:39:21 The Perfect Balance: The Impact of Brand Awareness in the Geico Model
  • 00:41:28 Exploring the Significance of Branding and Conversion Campaigns in Business Expansion
  • 00:47:19 Crafting Effective Advertising Tactics for Consideration and Conversion Campaigns
  • 00:49:46 A Detailed Examination of Video View and Conversion Campaigns in Ad Accounts for Funnel Management
  • 01:01:07 Fusion of Campaign Objectives for Enhanced Advertising Outcomes

LINKS AND RESOURCES:


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Mentioned in this episode:

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

Tier 11 Data Suite

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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