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Perpetual Traffic

The 5 Step System to Lowering Your Cost Per Lead 40% Using AI

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7867 Ratings

🗓️ 28 July 2023

⏱️ 49 minutes

🧾️ Download transcript

Summary

Join Ralph, Kasim, and Kobi as they unpack a case study where AI was leveraged to slash the cost per lead by a whopping 40%. Kobi shares on how his team ingeniously integrated lead forms on Facebook and harnessed the power of chat GPT to fine-tune their copy. The trio underscores the need to pause, reassess, and pinpoint areas ripe for enhancement to drive superior outcomes.

Chapters:

  • 00:00:00 Unraveling Fast Sales and Lead Quality in a Complex System
  • 00:04:10 Delving into the World of Star Wars Fandom
  • 00:06:25 The Game-Changing Benefits of Augmentation Tools for Marketing
  • 00:11:09 Boosting Campaign Performance with Retargeting Ads
  • 00:15:48 The Evolution of Lead Forms: A New Era in Marketing
  • 00:17:37 Embracing Innovation: The Power of New Marketing Tools
  • 00:20:36 Progressive Profiling: Enhancing Engagement and Data Accuracy
  • 00:23:53 AI and Lead Forms: The Secret to Lowering Cost Per Lead
  • 00:26:56 Testing and Implementing for Optimal Ad Conversion
  • 00:29:19 Maximizing ROI: Diversifying Platforms and Focusing on Targets
  • 00:33:24 The Crucial Role of Efficiency in Small Business Sales
  • 00:36:23 The Power of Responsiveness in Sales Success
  • 00:39:29 Celebrating Cross-Channel Success and Teamwork in Q2 QBO
  • 00:41:16 Navigating Seasonal Business Operations with AI Tools

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.activecampaign.com/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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