The 5 Step System to Lowering Your Cost Per Lead 40% Using AI
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 28 July 2023
⏱️ 49 minutes
🧾️ Download transcript
Summary
Join Ralph, Kasim, and Kobi as they unpack a case study where AI was leveraged to slash the cost per lead by a whopping 40%. Kobi shares on how his team ingeniously integrated lead forms on Facebook and harnessed the power of chat GPT to fine-tune their copy. The trio underscores the need to pause, reassess, and pinpoint areas ripe for enhancement to drive superior outcomes.
Chapters:
- 00:00:00 Unraveling Fast Sales and Lead Quality in a Complex System
- 00:04:10 Delving into the World of Star Wars Fandom
- 00:06:25 The Game-Changing Benefits of Augmentation Tools for Marketing
- 00:11:09 Boosting Campaign Performance with Retargeting Ads
- 00:15:48 The Evolution of Lead Forms: A New Era in Marketing
- 00:17:37 Embracing Innovation: The Power of New Marketing Tools
- 00:20:36 Progressive Profiling: Enhancing Engagement and Data Accuracy
- 00:23:53 AI and Lead Forms: The Secret to Lowering Cost Per Lead
- 00:26:56 Testing and Implementing for Optimal Ad Conversion
- 00:29:19 Maximizing ROI: Diversifying Platforms and Focusing on Targets
- 00:33:24 The Crucial Role of Efficiency in Small Business Sales
- 00:36:23 The Power of Responsiveness in Sales Success
- 00:39:29 Celebrating Cross-Channel Success and Teamwork in Q2 QBO
- 00:41:16 Navigating Seasonal Business Operations with AI Tools
LINKS AND RESOURCES:
- How to create a lead ad using Meta Ads Manager
- Pintrest Ads
- Episode 504: How Lauren Petrullo Got 3,000+ Pinterest Clicks To PerpetualTraffic.Com In 30 Days
- Episode 479: How To Use Open AI To Convert Leads To Customers With Shaun Clark
- Zapier
- Grammarly
- Open AI
- HighLevel
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://perpetualtraffic.com/advertise-with-us/
https://www.activecampaign.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:40.2 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
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