The Next Big Marketing Trend For 2026

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 14 November 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, I break down one of the biggest marketing opportunities of 2026 and beyond. We dive into how brands, from mom-and-pop shops to Fortune 50 giants, can use collectible strategy to drive trials, build real affinity, and reach entirely new audiences. I get into why collectibles are becoming a core part of culture, how “interest media” is changing brand discovery, and why frictionless execution matters more than ever. I also walk through real examples across airlines, gyms, clothing brands, and local businesses to show exactly how this strategy works in the real world.

Transcript

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0:00.0	Before you go to the podcast, I've got a big announcement.
0:02.7	I know several years ago a lot of you bought 12 books of 12 and a half to get the NFT, the
0:08.2	book games NFT.
0:09.2	I also know that a lot of people have dropped off on their journey with VFriends, which is a
0:12.8	massive mistake because what we're doing on Burn Island and what we're doing on base
0:17.0	with book games is remarkable.
0:19.3	So you need to go to vfriends.com slash old books with an S.
0:24.2	You will go to that landing page
0:25.3	and we will help you explain
0:26.7	if you are trying to figure out where your NFTs are,
0:29.2	how to bring them over to the website,
0:30.9	and how to start activating them
0:32.7	so that you can start using them
0:34.1	for all the incredible exchanges and draws and raffles and experiences that
0:38.7	we're doing for people that actually own the book games. So please go to vfriends.com
0:43.6	slash old books where you can start your journey on reactivating your book games journey.
0:49.5	This is the Gary Vee Audio Experience.
0:53.1	One of the biggest marketing opportunities
0:55.0	that most people are sleeping on in 2026 and beyond
0:59.0	is using collectibles and collectible strategy
1:02.0	to enhance the relationship with their current consumers
1:05.0	opening up new audiences and finding new revenue streams.
	...

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