The Future of Attention: Live Shopping, AI & The New Rules of Business | The Burnouts
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 ā¢ 18.1K Ratings
šļø 17 November 2025
ā±ļø 85 minutes
šļø Recording | iTunes | RSS
š§¾ļø Download transcript
Summary
In this episode with The Burnouts (Phoebe Gates and Sophia Kianni), we talk about the massive shifts happening in live shopping, AI, and the attention economy, and why convenience is about to reshape everything you know about business. We talk about where the real opportunities are for young creators, how to market across platforms the right way, and why empathy and EQ still outperform everything inside a company. I also share my take on culture, judgment, the future of work, and what it actually means to take control of your life in the AI era.
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Transcript
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| 0:00.0 | Every social platform, just like they all have stories, they're going to have live shopping |
| 0:04.2 | because they're going to have to compete with the reality of the consumer behavior, which is people |
| 0:09.5 | love buying in live shopping formats. And so if you look at Abercrombie and Fitch, they completely |
| 0:14.2 | like save their business by doing live shopping on TikTok. Yes, of course, having the biggest |
| 0:19.7 | K-pop star in the world push LeBoububu. Like, that's not enough. Do you know how big the Chinese e-commerce economy is? So I think this has already happened. Like, this is not me predicting. Hey, podcast, before you go to the podcast, I've got a big announcement. I know several years ago, a lot of you bought 12 books of 12 and a half to get the NFT, the book games NFT. I also know that a lot of people have dropped off on their journey with VFriends, which is a massive mistake. Because what we're doing on Burn Island and what we're doing on base with book games is remarkable. So you need to go to VEEFriends, |
| 0:55.0 | VFriends.com slash old books. |
| 0:58.0 | Go to VFriends.com slash old books with an S. |
| 1:02.0 | You will go to that landing page and we will help you explain |
| 1:05.0 | if you are trying to figure out where your NFTs are, |
| 1:08.0 | how to bring them over to the website, |
| 1:10.0 | and how to start activating them so that you can start using them |
| 1:14.6 | for all the incredible exchanges and draws and raffles |
| 1:17.6 | and experiences that we're doing for people that actually own the book games. |
| 1:22.6 | So please go to vFriends.com slash old books |
| 1:25.6 | where you can start your journey on reactivating your book |
| 1:29.1 | games journey. This is the Gary Vee audio experience. Do you think we'll see a huge peak |
| 1:35.7 | in content creators as AI lays off more jobs? Listen, I wrote a book in 2009 that basically |
| 1:40.9 | said everybody was going to content create and then secondarily now with |
| 1:45.0 | AI with AI people we're going to have more than 8 billion people we're going to have 8 |
| 1:50.9 | 100 billion people because 792 billion of them are going to be fake people so yes I believe in |
| 1:58.9 | supply and demand like yes there will be way more competition, |
| 2:03.2 | but that's just like the punchline of the way it is. Well, I was watching your podcast with |
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