The New Way To Build An Online Business in 2026 ft. Sean Cannell | The Dept. #119
The Dept. w/ Omar El-Takrori
Omar El-Takrori
4.9 • 820 Ratings
🗓️ 13 May 2026
⏱️ 89 minutes
🧾️ Download transcript
Summary
In this episode of The Dept. Omar sits down with Sean Cannell for a high-level conversation on why the future of business is media-first. They break down what it really means to build a business around media, how creators and CEOs should think about leverage, and why content is no longer just a marketing tool, it can become the foundation for authority, offers, audience growth, and long-term monetization. They also talk about Sean’s journey from affiliate income to courses, events, and scalable offers, how to think about hiring and leadership as your business grows, why YouTube is still one of the best bets online, and how to approach business with more viability, clarity, and long-term vision. The conversation goes deeper into pricing, positioning, investing in yourself, and what it takes to build something that lasts in a world changing fast. If you’ve been creating content, selling online, or trying to turn your expertise into a real company, this is an essential episode.
💸 Take The Content To Cash Challenge 💸
https://go.thevideodept.co/content-to-cash
✅ Connect with Sean:
https://www.instagram.com/seancannell/
https://www.instagram.com/officialthinkmedia/
✅ Follow Omar:
https://www.instagram.com/omareltakrori
🚀 Join The Video Dept. Community 🚀
https://www.skool.com/tvd
🔴 Access to All of Omar's Gear:
https://go.tvdhq.com/omarsgear
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You've been able to accomplish and leverage this new way of business, building a business around media. |
| 0:08.3 | The crater economy has a $250 billion total addressable market, but in the next seven years, that could grow to $1.4 trillion. |
| 0:16.5 | There's a lid a lot of times on, if you will, a local business, but a local business could |
| 0:20.8 | get online and maybe not just double the revenue, but create a whole new business model |
| 0:26.9 | leveraging media. |
| 0:28.6 | YouTube's the number one media company in the world with more revenue now than Disney. |
| 0:34.0 | But their future depends on the opportunity for somebody new today to start and to be able to break through. |
| 0:41.3 | If that goes away, then their future is capped. |
| 0:44.3 | As far as media goes, like, is this about to end? |
| 0:47.3 | It's no, this isn't about to end. This is just getting started. |
| 0:50.3 | So I know you weren't being paid to create initially. |
| 0:53.3 | How did you start to see the momentum |
| 0:54.6 | where that this is the beginning of a business? |
| 0:57.8 | I think the big question is, |
| 1:01.5 | All right, you wanna just roll? |
| 1:10.0 | I don't know, I feel like we should catch up. |
| 1:12.8 | Sean, why'd you fire me? |
| 1:14.9 | No, I'm just kidding. |
| 1:17.3 | Just awkward tension. No, I literally, I quit. |
| 1:22.2 | Okay, let's just jump into it. |
| 1:25.3 | I'm down. |
| 1:26.2 | Just trying to break the barrier. |
... |
Transcript will be available on the free plan in 2 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Omar El-Takrori, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Omar El-Takrori and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.