Brilliant Marketing Advice For Small Business Owners (ANY Industry) ft. Richfromanywhere | The Dept. #120

The Dept. w/ Omar El-Takrori

Omar El-Takrori

Business, Entrepreneurship, Education, Self-improvement

4.9 • 820 Ratings

🗓️ 20 May 2026

⏱️ 125 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Dept. Omar sits down with RichFromAnywhere for a masterclass on how paid ads are changing, why they’re getting easier to use, and how business owners can start using ads, AI, and simple systems to grow with more consistency. They break down what’s working with Meta right now, how to think about ads as a business lever instead of something confusing or “salesy,” and why pairing paid traffic with the right content and offer can create far more predictable growth. They also talk about using masterclasses and webinars as repeatable sales assets, how to think about lead magnets, landing pages, retargeting, and follow-up, why one strong in-house operator can now do what used to take a whole marketing team, and what founders need to understand if they want to think more like marketers. The conversation goes deeper into testing, messaging, AI-powered tools, and the mindset shift required to stop overthinking and start running the play. If you’ve been relying only on organic content, feeling stuck with inconsistent leads, or wanting a simpler way to scale your business online, this is an essential episode.

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Transcript

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0:00.0	This is the most realistic time that you could ever, in history, you can run your own ads like an agency.
0:05.9	What used to take 15, 20 people in a marketing department to do can be done with one person.
0:10.7	Welcome back. Stephen and Stephen from Rich from Anywhere. Can you give me the state of the union
0:16.1	when it comes to paid ads as of right now. You can literally type out your business description,
0:22.0	and meta will find the targeting for you based off of that. And this is what allows one person
0:27.7	to be able to basically wipe out a marketing department of 15 people. This is benefiting
0:31.9	solopreneurs, small business owners, large business owners as well. I want you guys to start
0:36.3	thinking about meta as your partner, not as something that you need a trick. There's a lot of people that run ads, didn't have a good experience running ads, lost a bunch of money with Facebook ads, and are completely through with it and don't want to have anything to do with it. So now the question becomes, what do I do? What is the next move? When it comes to running ads, your success has to do with how well it's set up from the very beginning.
0:56.2	If someone is maybe solo in their business or they just have like an admin or a VA or something,
1:01.3	what have you seen like do really well as far as ad spend to profit?
1:05.7	I want everybody to really pay close attention to this.
1:08.0	And this should be so encouraging and so exciting for everybody.
1:11.3	Because... really pay close attention to this and this should be so encouraging and so exciting for everybody because welcome back stephen and stephen from rich from anywhere let's go so last time we sat down
1:22.2	i mean it's still cooking bro yeah like that it's like it was one of the most rich
1:26.5	conversations around business and marketing.
1:29.1	And I'm excited to kind of follow it up and even update it because marketing is moving so fast.
1:33.6	We got AI and things like that. I think just to validate what you guys do for the listener or the watcher,
1:41.3	put in the chat or in the comments, whether you're watching on the live or on the
1:45.2	recording of the podcast, what do you do in your business? Throw in the comments. What do you do?
1:51.6	How do you help people? Because paid ads is going to amplify that. And so to kind of just back up this conversation,
2:02.9	can you give me the state of the union
2:05.2	when it comes to paid ads as of right now?
	...

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