The New Startup Playbook, CEOs Are Choosing More AI. Less Jobs.

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 8 May 2025

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward selling outcomes over software, the impact of AI on jobs, and the importance of lifelong learning over passive career paths. Note: This episode is recorded while traveling. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) The New Startup Playbook (01:06) Venture Capital: Necessity or Option? (02:25) The Role of AI in Startups (07:16) Selling Outcomes, Not Software (09:25) The Impact of AI on Employment (10:57) Embracing Change: Lifelong Learning vs. NPCs Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	And most engineers don't want to learn marketing.
0:07.6	It's most people don't, but God, it's so fun.
0:10.8	I don't know.
0:11.7	I don't know what else to say, but like speaking of marketing, we should talk about the new
0:14.7	startup playbook.
0:15.8	So Greg Eisenberg, who spoke at my event, thank you, Greg, he tweeted that the new startup playbook looks nothing like the old one.
0:24.2	I'm just going to read off a couple things here.
0:25.4	I know we can kind of have a discussion.
0:27.4	So most of your team will be part-time contractors, creators, and AI agents.
0:31.7	Don't know about that.
0:32.6	But then your first $1 million will come from niching down.
0:35.0	Your next $10 million will come from tastefully scaling out.
0:38.2	Another one would be one agent spins out 50 long tail SEO pages from transcripts, support
0:42.4	tickets, or user reviews, and onboarding will feel like texting a friend.
0:46.0	Static forums are dead.
0:47.6	So he's basically saying like a lot of these things like outbound or agents scraping,
0:50.3	qualifying, writing personalized intros 24-7. A lot of this stuff is happening.
0:56.2	He's saying venture capital is optional.
0:58.0	We'll see more tiny empires, one founder, one audience, and a consolation of tools
1:01.2	that they own.
1:03.1	He's basically talking about the future.
1:04.9	So what do we think about this?
	...

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