How To Get The Best Speakers For Your Events (For Free), Are TikTokers Really Broke?, What I Learned From Hosting A Private Summit With 185 Business Operators, They Raised $25M And Spent $12M On A Domain, Agency Is Eating The World

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 7 May 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2967, Eric Siu and Neil Patel discuss building relationships to attract top event speakers, share marketing insights from a private summit, and examine TikTok advertising. They highlight the value of authenticity in events, the impact of domain name investments, and the importance of AI, high agency, and distribution in driving success. Note: This episode is recorded while traveling. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) Building Relationships for Success (02:49) Marketing Secrets from a Private Summit (06:01) The Reality of TikTok Advertising (09:00) Lessons from Hosting a Private Summit (12:04) The Importance of Authenticity in Events (15:07) The Cost of a Domain Name (17:48) The Rise of AI and High Agency (20:48) Distribution as a Key to Success Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	That actually leads me to the next point.
0:06.4	How do you get these best speakers for free?
0:08.6	And so had you charged and all these other speakers charged their normal rates, this event
0:13.8	would have probably lost money.
0:17.1	But because these are all friendships that I built over a over, like I've known you for 14 years,
0:21.1	I've known a lot of these people for a very long time, just from the internet, right?
0:24.5	And then a lot of these people were just like mind boggled.
0:27.4	Like how do you?
0:27.9	I'm like by doing the internet for a very long time and building relationships.
0:32.7	And we've done it for both sides.
0:34.6	Like sometimes like I'll speak for free at their events too.
0:37.3	And that's how you get it to happen.
0:39.2	But my thing is if you want to have a very high quality event, you're going to have to bring in world class speakers.
0:46.0	And if you want to have like, I remember Ali Abdal, he's doing a podcast with me.
0:49.7	He's like, how do you build these relationships?
0:52.2	By giving for a very long time.
0:56.3	By being the connector.
0:58.0	That's one thing I'm very good at.
1:02.2	Throwing these dinners, connecting people together, making intros, not expecting anything back.
1:05.5	And that's how you get the best speakers in the world for your events for free.
1:06.9	But it's going to take you a while.
1:07.5	Yeah.
	...

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