The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 2
Perpetual Traffic
Tier 11
4.8 • 849 Ratings
🗓️ 28 November 2025
⏱️ 36 minutes
🧾️ Download transcript
Summary
With the latest GEM and Andromeda updates, creative diversification is the only way to crack Meta's algorithm. We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead.
Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd
The days of throwing up a simple product photo to your Meta ads and hoping for conversions are long gone. If you’re not diversifying your creative strategy, your results will suffer. We continue our discussion with Andrew Foxwell on the latest Meta GEM update and its implications for ads.
Andrew shares why evolving your creative strategy is the only way to thrive in this new era of advertising on Meta. We’ll also guide you on how to rethink your creative process and share tactics that are driving incredible results for our clients.
In This Episode:
- The importance of creative diversification
- What makes a successful creative strategy today
- How to implement creative diversification
- Real-world results from creative diversification
- How to hire creative strategists
- Get in touch with Andrew Foxwell
Mentioned In The Episode:
Previous Episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda
Foxwell Digital courses and GPT at https://www.foxwelldigital.com/
Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK
Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1
We Appreciate Your Support!
Visit our website: https://perpetualtraffic.com/
Follow us on X: https://x.com/perpetualtraf
Connect with Andrew Foxwell:
- Website: Foxwellfounders.com
- Email: [email protected]
Connect with Ralph Burns:
- LinkedIn - https://www.linkedin.com/in/ralphburns
- Instagram - https://www.instagram.com/ralphhburns/
- Hire Tier11 - https://www.tiereleven.com/apply-now
Connect with Lauren Petrullo:
- Instagram -
Transcript
Click on a timestamp to play from that location
| 0:00.0 | If you're still relying on Google and Facebook for all your performance, you're missing, |
| 0:03.8 | taking your performance even further. |
| 0:06.4 | That's where Realize comes in. |
| 0:08.1 | Realize helps performance marketers tap into more ad placements across hundreds of premium websites, |
| 0:15.1 | reaching audiences you just can't find on traditional social channels. |
| 0:19.2 | With intent-based, contextually relevant ad placements, |
| 0:22.3 | you can drive real conversions, not just impressions, and expand your acquisition strategy with |
| 0:27.7 | better data, more control, and higher ROI. Thousands of brands already use realized to diversify |
| 0:33.4 | their ad spend, boost performance, and unlock high-quality traffic websites that will help |
| 0:38.5 | you scale your business results. So if you're ready to go beyond the usual playbook and start |
| 0:43.2 | reaching new audiences, check out discover.tabula.com slash perpetual to learn more. Or just |
| 0:49.3 | check out the link over at perpetual traffic.com for this episode. You are a creative shop now. If you want to do meta ads, that's what you're doing. Right now, the phrase riches and the niches has literally never been more true with meta. The more that you can speak to a niche audience, the better off you're going to be, because meta can read this. Five, six, seven years ago, all you had to show is just the picture of the thing |
| 1:11.4 | and say, go buy it as long as the price is right, you could get success. That does not work anymore. |
| 1:15.4 | For somebody who is $50 a debt, what do you do? The good news is you have a huge opportunity to |
| 1:20.7 | crank up your... You're listening to perpetual traffic. |
| 1:28.3 | Are you struggling to keep up with marketing tasks? |
| 1:30.3 | Active Campaign's autonomous marketing platform eliminates the busy work, |
| 1:34.3 | automatically building and optimizing email, SMS, and WhatsApp journeys all for you. |
| 1:40.3 | It's all powered by billions of data points that show you what drives revenue, so you |
| 1:45.1 | can launch campaigns in minutes instead of weeks. Extend your team with AI agents that handle |
| 1:50.8 | campaign admin and tedious tasks that you know your team doesn't want to do. Focus on strategy |
| 1:56.7 | and let the AI do the rest with data-driven decisions, clear next steps, and on-brand messaging |
... |
Transcript will be available on the free plan in 11 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.