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check out the link over at perpetual traffic.com for this episode. You dropped a bomb this morning on one of your broadcast emails about a new update.

The new one is, is gem.

Essentially the central brain that accelerates the ads on meta.

You're finding out stuff before the rest of the world is even finding out.

I had two questions that I asked in this and got responses on, which are relevant to advertisers.

One was how can advertisers better train gem?

So is it still about volume and variation or are there new creative signals that matter more?

You know, the response was, you're listening to Perpetual Traffic.

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