STOP: Analyze These 3 Crucial Buyers Post-BFCM to Maximize Q4 Profit

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 2 December 2025

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As the BFCM dust settles, it’s time to plan for Q4 and 2026. We’re offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11’s data suite to help you maximize profits with Meta ads.

Claim your Creative Diversification Package at: https://www.tiereleven.com/cd

Record Black Friday sales don’t mean anything if you shredded your margins to get there. In this episode, we reveal the hidden metrics behind a profitable BFCM, from average order value segmentation to subscription velocity and discount impact.

Lauren shares the three buyer groups you must analyze to understand whether you actually grew or silently lost money. You’ll also learn what to do right now to turn BFCM buyers into profitable repeat customers in Q4 and beyond.

In This Episode:

- Black Friday success myths

- How to measure Black Friday success

- Creating a profitable seasonal offer

- Segmenting and retargeting your BFCM buyers

- Selling to Costco vs. Walmart buyers

- Preparing offers for Q4 and 2026

Mentioned in the Episode:

Marketing Performance Indicators Checklist: https://perpetualtraffic.com/mpi/

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

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https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.activecampaign.com/

Transcript

Click on a timestamp to play from that location

0:00.0	If you're still relying on Google and Facebook for all your performance, you're missing,
0:03.8	taking your performance even further.
0:06.4	That's where Realize comes in.
0:08.1	Realize helps performance marketers tap into more ad placements across hundreds of premium websites,
0:15.1	reaching audiences you just can't find on traditional social channels.
0:19.2	With intent-based, contextually relevant ad placements,
0:22.3	you can drive real conversions, not just impressions, and expand your acquisition strategy with
0:27.7	better data, more control, and higher ROI. Thousands of brands already use realized to diversify
0:33.4	their ad spend, boost performance, and unlock high-quality traffic websites that will help
0:38.5	you scale your business results. So if you're ready to go beyond the usual playbook and start
0:43.2	reaching new audiences, check out discover.tabula.com slash perpetual to learn more. Or just
0:49.3	check out the link over at perpetual traffic.com for this episode. You cannot build on the success of this year's Black Friday if you wait till next September.
0:59.7	A lot of people are going to be like, yay, I made all of this revenue in November, and then
1:04.6	they're going to mess up their profitability for all of 2026.
1:08.8	How do you measure success from Black Friday?
1:11.4	And then what do you do in this time right now?
1:14.5	We've talked a lot in the show, Ralph, about marketing performance indicators that matter, right?
1:19.4	Your NACCAC, your NAOV, your MER, like the numbers that help you not break the bank.
1:26.1	But the piece that I want, if you're listening, to take note is.
1:33.5	Are you struggling to keep up with marketing tasks?
1:35.8	Active Campaign's autonomous marketing platform eliminates the busy work,
1:39.7	automatically building and optimizing email, SMS, and WhatsApp journeys all for you.
	...

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