SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 21 November 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Creative diversity is a must to crack Meta's new Andromeda algorithm and dominate your market. We’re offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead.

Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd

Are you really getting the most out of your ad spend? What if you could drastically reduce your ad budget while seeing better returns? Well, in today’s episode, I’m walking through a real SaaS case study where we helped a company grow from $1,300 to $393,000 in monthly revenue.

I break down the exact steps we took to transform this business. From the ground up, we overhauled their ad strategy, implemented creative diversification, and scaled back ad spend to improve their media efficiency ratio (MER).

I’ll show you how we used both Meta and Google Ads to create an efficient, low-cost acquisition funnel, driving massive results without constantly increasing spend. If you’re ready to stop just throwing money at ads and start getting real results with less, this is a must-watch.

In This Episode:

- Case study: scaling from $1,300 to $393K/month

- Executing the nCAC reducer framework

- Implementing the creative strategy framework

- Results from Meta, Google, and Data Suite

Mentioned in the Episode:

Previous episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda

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We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
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Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Transcript

Click on a timestamp to play from that location

0:00.0	If you're still relying on Google and Facebook for all your performance, you're missing,
0:03.8	taking your performance even further.
0:06.4	That's where Realize comes in.
0:08.1	Realize helps performance marketers tap into more ad placements across hundreds of premium websites,
0:15.1	reaching audiences you just can't find on traditional social channels.
0:19.2	With intent-based, contextually relevant ad placements,
0:22.3	you can drive real conversions, not just impressions, and expand your acquisition strategy with
0:27.7	better data, more control, and higher ROI. Thousands of brands already use realized to diversify
0:33.4	their ad spend, boost performance, and unlock high-quality traffic websites that will help
0:38.5	you scale your business results. So if you're ready to go beyond the usual playbook and start
0:43.2	reaching new audiences, check out discover.tabula.com slash perpetual to learn more. Or just
0:49.3	check out the link over at perpetual traffic.com for this episode. Today, we're going solo, doing a case
0:57.0	study on a SaaS company. Before I started working with us, they were only doing about $1,300
1:03.8	a month in revenue. They had not figured out this whole online marketing thing. They ramped it all
1:10.1	the way up to $393,000 per month.
1:13.3	We've reconfigured the way that we've worked with these guys now.
1:15.9	That means for every dollar they put into paid advertising, they get $26 back in return.
1:22.2	So the first thing that we had to do is we're listening to Perpetual Traffic.
1:31.2	Music Those good. You're listening to Perpetual Traffic. Are you losing hours building campaigns and analyzing reports?
1:35.2	Well, active campaigns, AI agents do all the heavy lifting for you.
1:38.8	They create content, plan campaigns, and orchestrate your email, SMS, and your WhatsApp, all working towards
1:45.4	your revenue goals. You get clear recommendations on what to do next, backed by billions of
	...

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