The New Economy
Thinking Allowed
BBC
4.4 • 997 Ratings
🗓️ 6 December 2017
⏱️ 28 minutes
🧾️ Download transcript
Summary
The New Economy: How people turn themselves into 'brands' in the quest for work. Laurie Taylor talks to Ilana Gershon, Associate Professor of Anthropology at Indiana University, and author of a new study exploring the way that people do (and don't) find work by re-defining themselves as unique business enterprises. Also, the death of homo economicus. Peter Fleming, Professor of Business and Society at Cass Business School, argues that the creation of a fake persona - the rational, self interested economic 'man' - originated by classical economists such as Adam Smith, no longer serves any purpose in the contemporary world. Producer: Jayne Egerton.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Take some time for yourself with soothing classical music from the mindful mix, the Science of |
| 0:07.0 | Happiness Podcast. |
| 0:08.0 | For the last 20 years I've dedicated my career to exploring the science of living a happier more meaningful life and I want |
| 0:14.4 | to share that science with you. |
| 0:16.1 | And just one thing, deep calm with Michael Mosley. |
| 0:19.4 | I want to help you tap in to your hidden relaxation response system and open the door to that |
| 0:25.4 | calmer place within. Listen on BBC Sounds. |
| 0:30.4 | Might I get a better job than this if I developed my personal brand? |
| 0:37.0 | Find out. |
| 0:38.0 | Hello. |
| 0:39.0 | Every couple of months or so I receive an email from an ex-student asking if I'd be so very kind as to write them a reference. |
| 0:45.0 | But nowadays these correspondence don't want a simple acknowledgement of their academic prowess, |
| 0:50.0 | their grasp of sociology, their class of degree, they want a testimonial to their character. |
| 0:55.6 | It'll be very useful if you could stress my complete integrity, nudge one such writer. |
| 1:00.3 | One another felt it necessary to tell me the job they were after had specified someone with well-developed interpersonal skills. |
| 1:08.0 | Well, I asked a colleague who still worked in a university how she dealt with such impossible character requests. |
| 1:14.0 | Well, she said I simply write what they want me to write. |
| 1:18.0 | Integrity, tick, interpersonal skills, tick, the emotional intelligence, tick. |
| 1:22.0 | Anything which helps the poor devils to sell themselves. |
| 1:26.7 | How to sell yourself and why you now need to sell yourself rather than merely listing |
| 1:31.1 | your proven skills and qualifications. |
| 1:33.7 | But all that is the heart of a new book called Down and Out in the New Economy. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from BBC, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of BBC and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

