meta_pixel
Tapesearch Logo
Log in
Modern Mentor

The neuroscience of persuasion: How to engineer unforgettable communication, with Carmine Gallo

Modern Mentor

Macmillan Holdings, LLC

Business, Management, Careers

4.3726 Ratings

🗓️ 17 February 2026

⏱️ 42 minutes

🧾️ Download transcript

Summary

884. In this episode, Rachel Cooke and author Carmine Gallo explore the biological reality that the human brain is hardwired to ignore anything it deems "boring". If you want your message to land, you have to work with the brain’s chemistry, not against it.

  • Engineering Memory: Learn how to use "Emotionally Competent Stimuli" (ECS) to act as a mental Post-it note for your audience.
  • The 10% Strategy: Since audiences forget 90% of what they hear, Carmine explains how to strategically engineer the 10% they actually retain.
  • The Brain's Evolution: Why our ancestors' survival depended on storytelling, and why that same wiring dictates modern business success.

Get Carmine Gallo's book, VIRAL VOICES.

Find Carmine Gallo on social media: 

https://www.instagram.com/carminegallospeaker/

https://www.linkedin.com/in/carminegallo/

https://www.tiktok.com/@carminegallospeaker

http://www.youtube.com/@CarmineGalloTV

https://x.com/carminegallo

Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast.

Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com.

Find Modern Mentor on Facebook, Twitter, and LinkedIn, or subscribe to the newsletter to get more tips to fuel your professional success.

Modern Mentor is a part of Quick and Dirty Tips.

Links: 

https://www.quickanddirtytips.com/

https://www.linkedin.com/company/modern-mentor-podcast/

https://www.quickanddirtytips.com/modern-mentor-newsletter

https://www.facebook.com/QDTModernMentor

https://twitter.com/QDTModernMentor


Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

We all want to be better communicators, not just saying smarter stuff, but saying stuff in a way that really gets remembered that drives impact. If this sounds like something you need, then this episode is for you.

0:31.5

Hey, I'm Rachel Cook, your modern mentor. I'm the founder of Lead Above Noise, where we help teams work better by design.

0:39.4

We deliver the tools and frameworks to help ensure work is productive, profitable, and energizing for

0:44.9

the human spirit. I would love to come speak at your next event or offsite to deliver the clarity,

0:50.1

confidence, and tools that your leaders need to bring this shift to life.

0:57.5

Reach out today at lead above noise.com slash connect.

1:03.7

When it comes to great communication, Carmine Gallo is one of those voices you want to hear.

1:09.3

So much so that he's here today talking about his new audiobook original viral voices,

1:12.8

which combines ancient storytelling techniques and the latest neuroscience to decode the hidden formula of persuasion to help you communicate effectively

1:18.2

in the AI era. Carmine is a renowned keynote speaker, an instructor at Harvard University, and a CEO

1:24.9

communication coach. He is legit. And today we cover some really easy to use

1:30.3

techniques to help you hone your message, be super memorable, and calm your nerves before speaking up.

1:36.4

So dive in and enjoy. Carmine Gallo, author, speaker, educator at Harvard University, and most recently, author of the

1:47.5

audiobook original Viral Voices.

1:49.8

Thank you for joining me on the Modern Mentor Podcast. Welcome.

1:53.6

Well, thank you, Rachel.

1:55.1

Thanks for inviting me.

1:56.9

What a pleasure.

1:58.0

You definitely have a voice for radio, which is not saying anything about your

2:03.6

face. You just have a fabulous voice. I know this from having listened to the book. I am super

2:09.6

excited you're here. Tell me a little bit, Carmine, about the backstory of the book. How did this

2:14.6

come to be? Well, it's interesting because, and McMillan is,

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Macmillan Holdings, LLC, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Macmillan Holdings, LLC and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.