Hey, oh, oh, oh, come on and take a seat on the virtual couch.

Hey everybody, welcome to episode 285 of the virtual couch, and I'm going to start with story

time. Friday night, my wife and I had gone to a high school football game. My son's

girlfriend is a cheerleader. We're watching the Friday night lights. It's starting to get

crisp and cool. It was amazing, but we had not

gone to dinner before. So afterward, we had to dinner and we go to a Mexican restaurant and we haven't

eaten a lot all day, so a bit impulsively, we get the chips in queso because it's amazing. And

we drive away and we're in the midst of just talking and I think I actually stopped a little short at a stoplight and my wife just checked to make sure that our food didn't spill everywhere.

And she just mentions, hey, they forgot the queso, which is the whole point of chips and queso.

Chips are good, but queso is amazing.

So we're a little ways away and I just say, hey, I'll go back, no problem.

And so we go back. And we had just been there. It was late. It was after 10 o'clock. The restaurant

closes at 11. There had been no one else in the restaurant. It was one of those where you go up to

the counter and you place your order and I had made witty jokes and I thought I had really connected with the person helping because I felt like it was late at night and I wanted her to smile and have a great end of the evening.

So I'm thinking, oh, she'll remember and she'll say, hey, what's going on?

And I walk in and absolute zero recollection, not that I'm somebody that stands out in a crowd, don't get me wrong, but my point being,

I just left there and I had mentioned that, hey, we just left and unfortunately forgot the

QAso and still this just blank look on her face, which is fine. But the point of the story

is that you do sometimes wonder how does somebody just not quite remember something that had just happened?

And it had me think of this thing called the Zegernic effect. And that's what we're going to talk

about today. Sounds super nerdy and boring, but it's amazing. What the Zagernic effect is, is that

once you complete a project, then it is out of your mind. So somebody that works in the food

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