Every day it seems there's a new headline about ex-owner Elon Musk.

He's said to be throttling traffic to websites he dislikes.

He's fighting Mark Zuckerberg or he's not.

But a recent crop of editors and publishers have

started to pose a provocative question, how much should we ignore Elon Musk?

Let's bring in Jessica Lesson, founder and CEO of the information.

So Jessica, I mean, I guess nobody's forcing us to pay attention, but he does now own this very key social platform, very important distribution mechanism for news.

It's the real-time source of a lot.

So how can we properly ignore what he's doing?

Well, I think we have to focus here on what's happening with Musk Inc.

versus what he's posting and I think trying to distract us for Musk Inc.

you know, I guess X's, formerly known as Twitter's revenues down 50%.

Tesla's profits taking a haircut because they've got to lower prices.

You know over at SpaceX the Starship is it got off the launch pad but you know it

ultimately crashed so I believe that Musk is out there

posting incessantly about pranks and fights

and driving to people's houses

and showing off his autopilot on his Tesla,

because he'd rather we focus on that I say let's focus on the business

okay so why is it important for us to focus on the business which is now privately held

and maybe is struggling maybe maybe is coming back depending on I mean I guess I wonder its role in

society in the news ecosystem and how everybody gets information is very relevant as well.

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