Insta Cart, the country's largest online grocery delivery platform reportedly planning

the September IPO and could publicly file those plans as soon as next week in a highly anticipated boost to the market.

That's the focus of today's tech check and Deirdre Bosa is back.

Hey, D. Carl, this has been a long time in the works.

We've been playing this game of will they or won't they

IPO for years but we may be one step closer again what stuck out to me in this

latest report is that the company could file publicly for an IPO and that would be

different from last time when it filed

confidentially and then later pulled that filing. The key difference here is that

a public filing would disclose finances, operations, key stakes, essentially make

the business case for public consumption more than a decade after this

app was launched and become a household name.

Public markets however they have not been kind to gig economy companies, Uber, Lyft, DoorDash,

they are all trading below their IPO price and losing money on an annual basis.

Instacard, however, may be different.

While others have struggled to achieve consistent profitability,

Instacard has reportedly already achieved the milestone of GAP Net

income and a quarter.

The key may lie in its advertising business.

And while Uber and Dordash, they are now just moving into the space in a significant way.

Instacard has actually been in advertising for years.

It's a higher margin business.

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