This is the Gary V. Audio Experience.

And this is the incomparable Gary V. He's gonna come up with your hands together.

Great, great, great.

That's how you kill the introduction. Come on, Danny!

It's good to be here. Hope everyone's good.

Just want to chop a little bit on NFTs and music since I feel like it's appropriate.

Might as well take advantage of the moment. I think a lot of what's gone through a lot of people's minds in here about the music industry is about to really happen.

It took a lot of pieces of the puzzle to get to this point.

And the point is the following of pretty much starting as of this moment.

We're in the beginning of the process of the economics of the music industry shifting pretty aggressively.

And the people that are going to be the big winners are the human beings that come up with the music and the human beings that support that music.

And the people that are going to be the losers of this next century were the biggest winners of the last century, which was everybody in between that.

So what I mean by that is now that we have the blockchain, the consumer blockchain,

NFTs, something strange is happening that most people don't understand.

The reason everyone's so fucked up and like either way too excited or completely confused by NFTs is because everybody's bringing their internet brain to the party.

Everyone's looking at NFTs through the lens of what they know about the internet for the last 25 years.

The problem is it's not the internet.

The internet is all the shit we know and made all our lives better and more interesting and all the shit we fuck with.

But the blockchain is a completely different infrastructure.

It's servers that are decentralized that nobody owns.

And what that means is it creates what it is, which is a ledger that can document things, which means you can actually own digital assets for real.

Not like right click and save and all the jokes people make about NFTs.

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