This is the Gary V. Audio Experience.

It's actually a great starting point to where I want to push all of you,

a.k.a. perfect social media marketing in 2021.

One of the coolest things about the way we see the world is all the argument goes away

because you're able to A.B. test.

You know, like you guys, when I was running one radio at a mic in a mad dog,

I was scared shitless and thought it through and then I would listen and fucking mad dog would read it like shit and I'd be like fuck.

I just spent all this money and you know, or when you do a New York Times ad or star ledger ad or Chicago Tribune or direct mail,

like you get one at bat.

What's so remarkable about the digital world, much like Google, though, you know, is the iteration.

Like it actually the most fun is settling the debate.

You know, like you two having an idea and a third person idea and then you just run the ads.

It like actually becomes almost fun as a cultural thing to like see who's good at it.

And who's not. It's really kind of fun.

Anyway, nonetheless, I can tell you right now with sheer fact that you need to become uncomfortably religious about Facebook.

Like because Facebook at a million dollars will outperform even intent based Google,

let alone direct mail and rate like direct mail and radio have no shot compared to Facebook.

When all things are done equally right.

Google works because they get a lot of credit for things that they don't even deserve.

You're running radio ads.

People are hearing the brand.

They're grabbing their phone and go into Google and Google's getting the credit and you're giving the attribution to Google,

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