The Most Valuable Person on Any Content Team (It’s Not Who You Think)

Wealthy Way

Ryan Pineda

Business, Entrepreneurship

4.8 • 2.1K Ratings

🗓️ 14 September 2025

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Everyone talks about hiring editors and videographers… but the person who truly pulls the biggest lever in content is the strategist. The creative leader who sees the big picture, leads the team, and knows how to turn ideas into impact. Without that role, your content machine falls apart. Learn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/ Want to work 1:1 with Rya...

Transcript

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0:00.0	This is a new question.
0:01.6	Who do you think is the most valuable person on the team?
0:04.9	Of a content team?
0:06.0	Yeah.
0:07.7	Well, the strategist.
0:09.4	That's what I think.
0:10.2	That is the rarest.
0:11.4	Yeah, the actual, and strategy has like levels to it.
0:15.4	Yeah.
0:15.6	That person who's starting in deep research, finding these topics,
0:20.2	figuring out from the beginning what the heck
0:22.4	we're going to even film. Yeah. And also, I think strategist and creative leader, which is
0:27.7	interesting, because leading creatives, that's one of the powerful threads that Caleb Ralston
0:34.7	has been putting out on his channel and whatnot is this idea of how
0:38.4	to lead creatives. So that core leader that just gets the big picture, gets the strategy,
0:46.7	is a good leader and knows how to lead a creative team. Because you also want the best creatives
0:53.9	on your team.
0:55.3	Yeah.
0:55.6	But creatives like anybody else comes with strengths and weaknesses.
0:59.7	So thinking about, I mean, who cares whether what hours they work or, you know, what their
1:07.1	workflow is if they're able to just just that the leader is able to get the
1:11.0	final product out of them and so i think that's a unique skill set it's a creative leader really
	...

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