What's up everyone, this is Alex Lieberman, co-founder and executive chairman of Morning

Brew.

Welcome back to Founders Journal, my personal audio diary, where I give you the business

builder, the tools you need to think better in order to build better, whether that's building

a business, a team, or a new product.

Today, I'm talking about the most underrated driver of professional success and personal

happiness.

And that is the incredible power of keeping your word.

It's so simple, but so profound.

It's so obvious, but so many fail to do it.

Let's hop into it.

In 2007, Steve Jobs stepped onto the stage at Macworld and shared that Apple would be

introducing not one, not two, but three revolutionary products to the world.

A widescreen touch iPod, a revolutionary mobile phone, and an internet communicator.

But there was a kicker.

These wouldn't be three separate devices.

This was one device, and that device is the iPhone.

Steve Jobs finished his famous lead-in by saying, today, today, Apple is going to reinvent

the phone.

And that is exactly what he did.

Fourteen years later, Apple has shepherded an entirely new wave communicating, an entirely

new industry of smartphones, and arguably one of the greatest product successes of all

...