What's up everyone, this is Alex Lieberman, co-founder and executive chairman of Morning

Brew.

Welcome back to Founders Journal, my personal audio diary, where I give you the business

builder, the tools you need to think better in order to build better, whether that's building

a business, a team, a new product, or in this case your life.

Today, I'm talking about a framework I use to map out my life for the next 90 days,

all the way to the next 10 years.

Let's hop into it.

A few weeks ago, I walked you through a process called traction, and traction is basically

an operating system that we use at Morning Brew in order to set our company vision or

values and plan for the future.

Without traction, we would be lost.

We'd be in constant catch-up mode, putting out fires and reacting to what's happening

around us versus proactively setting goals for the business and focusing on achieving them.

And given the profound impact this process has had on our business, I had this crazy

thought last week.

What have I used a similar process in my life?

After all, we spend so much time not working, and we have just as many goals and aspirations

for ourselves personally as we do professionally.

So why not have a system that allows us to plan ahead, focus on the things that matter

to us, and set measurable goals that ultimately help us achieve our long-term plans, right?

It's like so obvious.

...