The Most Successful Cold Email Eric Has Ever Written | Ep. #1393

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 25 May 2020

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most of the time, a short, concise email is far more effective. Tune in to hear the best strategies for engaging with large corporations and how to get hold of their email addresses! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Most Successful Cold Email That We’ve Written. [00:33] A while ago we talked about Dean Jackson’s 9-word email. [00:42] What the 9-word email comprises and an example of how it works. [01:06] How this email drives engagement by evoking curiosity and examples of success. [01:39] Be wary of overcomplicating your marketing and sales emails. [01:53] Why you might consider emailing large corporations and how to get hold of their details. [02:01] Advice for phrasing these emails to be concise and effective. [02:43] Hear about the time we reached out to the CEO of Zynga. [03:12] Find out what people are interested in and use that as your best angle. [03:32] Why it’s a good idea to reach out to people when they’re in a tight spot. [03:46] That’s it for today! [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Dean Jackson Hunter Zynga Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today
0:56.2	we're going to talk about the most successful cold email that we've written. So I think a while back we've talked about the nine word email. This is from a
1:06.5	copywriter named Dean Jackson. He's legendary in many circles. So the nine word email is basically this.
1:16.0	Let's say I sell houses and Neil opts into my list. Neil's not ready to buy a house necessarily,
1:18.0	but he just likes my website because I have the best houses in Beverly Hills or something.
1:22.0	So, you know, maybe six months down the road,
1:24.5	I might send an email, I might hit my entire email
	...

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