The Most Important Part Every Business Needs to Focus on Before Scaling | Steve Schulze, CEO & Cofounder of Nékter Juice Bar

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 1 November 2022

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, Steve Schulze, CEO, President, & Co-Founder of Nékter Juice Bar, shares his thoughts on: [1:03] - How Nékter grew from one store into one of the top franchises in the space [4:36] - The need for businesses to focus on “one customer at a time” before thinking about scaling [9:01] - Why keeping things simple, healthy, and accessible are at the core of Nékter Juice Bar [17:04] - The three traits that will bring you success in any industry Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This is the Playbook.
0:03.0	Man, I have one of my favorite companies here, and even I just heard one of my wife's
0:07.4	favorite company, executives here, Steve Sholes, CEO, president, co-founder of Nectar.
0:12.9	If I'm not mistaken, is that right?
0:14.9	You're not mistaken.
0:15.9	Sometimes I give too many titles to too many people, and I try to do it off the top of
0:20.0	my head.
0:21.0	Welcome to SoFi Stadium, and welcome to the Playbook.
0:23.5	I appreciate it.
0:24.5	It's a really unbelievable spot you have here.
0:26.1	Very impressive.
0:27.1	Well, we bring impressive, unbelievable people to this spot for various reasons.
0:32.4	And one of them is to learn how you got where you are today.
0:36.3	And your brand is not only big, but it's a positive brand.
0:40.3	It's one that has a great impact on communities, not just providing great service and great
0:46.2	products, but to the franchise owners.
0:50.0	And I'm a big fan of small business and of building communities through economic development.
0:56.5	For you, you didn't always start in this space.
0:59.3	What gave you a vision just to be into the franchise model?
1:03.6	It took us a while to get into the franchise model.
1:06.3	Nectar was started out really as a one-off side.
1:09.6	There weren't any great grand plans, like a lot of things.
	...

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