this is the flavor. Today I'm going to take ways of the week every month or so. I

love to have everyone amplify the biggest lesson that they've learned. What I've learned

is life is about these lessons and the lessons keep on coming until we learn them.

They are indicated by pain, setbacks, failures, and mistakes that we have a lesson to learn and

to understand we're being promoted and protected by these lessons. But one of the things I've

learned about a lesson before I get to set the room at Jake is that a lot of people don't know

what lessons to codify to reposite. So what I've learned is that the best way to aggregate the

lessons is only write down or capture the lessons that resonate with you. So as we go through the

takeaways of the week, if it doesn't resonate with you, don't worry about it. And if it does figure

out how to capture it, but more than portland capturing lessons, today make a mark by

figuring out a system to access the lessons that you've learned. Because they're rendered a

relevant, even the lessons that resonate with you are rendered a relevant. If you don't have a

system to access your greatest lessons. So we're going to do takeaways of the week, the greatest

lessons you've learned from all the people and places and circumstances and events that you

participated in and the perceptions that you participated in. I want everyone here to grow and

learn and accelerate and put pace, which is what the breakfast of champions is about. My takeaway

of the week, I created something called the stage theory stolen from Shakespeare. The whole world

is in my stage. Therefore, I should be capturing as much of my life as possible, modifying it,

amplifying it, and perpetuating it. But there's a new lesson that I learned that wasn't available

before in its discoverability. One of the criteria or litmus tests of the brand, whether it's a

product service solution or self, is how discoverable are you? And this realm of discoverability,

because we have 7.6 million people in our larger consciousness, we want to elevate that discoverability

...