The Moneyball Marketing Formula Behind Winning Presidential Campaigns and Fortune 500 Companies | Phillip Stutts
Millionaire Mindcast
Matt Aitchison
4.8 • 721 Ratings
🗓️ 18 July 2022
⏱️ 66 minutes
🧾️ Download transcript
Summary
In this episode of the Millionaire Mindcast, our guest is an incredible guy Philip Stutts who talks about his entrepreneurial journey, the difference between a business owner and a business operator, structuring a data-driven business, the secret formula for political and business marketing, and adaptability to innovation, how to not be a slave in your own business and unlock its true benefits, and a create maximum wealth!
Phillip Stutts is an entrepreneur, investor, owner of 18 companies w/ over $1 billion in sales, CEO’s adviser, and an expert in the world of political marketing. He is also the author of the book, “The Undefeated Marketing System”, and host of “The Undefeated Marketing Podcast”. He stays on top despite being diagnosed with Achalasia which currently his mission is to find a cure and pursue a life without doubts and growing.
This man is so passionate about campaign, and marketing that he opened a political consultancy company. In 2015, he also created a political ad agency that later tied to his other businesses. Phillip translated his political formula into a business, influencing and converting customers and clients. He believes that if you want to create maximum wealth, you must build things much bigger. Likewise, part of the commitment of being a business owner is the adaptation to change as things are changing so fast right now. Therefore, modifying strategies in the market and technology will be the best thing to do to stay on top of the game!
Some Questions I Ask:
Where did your entrepreneurial journey start?
What was it in you for being that solopreneur to now building 7 to 10 figures businesses that most people don’t unlock?
How have you gone about identifying integrators, and creating this environment that people want to be part of?
How have you incorporated data into the way you build your business?
Where do you pull a lot of your data?
What do you see as some of the opportunities that you guys are really excited about leaning into a macro scale that you’re playing at?
What have you seen in terms of psychology that drives so many different behaviors that people should be paying attention to?
What’s the data telling you in terms of the overall economy?
How are you edging in winning a political campaign?
What is your investing strategy at the macro/micro level?
How are you using the data to drive your personal life and in the decision making?
What’s one of your superpowers that you feel like is something more people could build the scale as you’ve built over the course of your career and life?
In This Episode, You Will Learn:
Pros and cons of solopreneur, and creating a maximum wealth
The key to Phillip’s success
Phillip’s three core components of running a company
The company culture versus perks
The five steps of undefeated marketing plan
Why building a brand should not be your priority
The three types of consumer right now
Quotes:
“You have to be a visionary and you have to be an integrator.”
“There’s a huge risk elimination move in your business when you’re talking about marketing.”
“You have a business plan for your business, why don’t you have a business plan for your marketing?”
Connect with Phillip Stutts on:
The Undefeated Marketing System book by Phillip Stutts
Fire Them Now: The 7 Lies Digital Marketers Sell...and the Truth ... book by Phillip Stutts
The Undefeated Marketing Podcast
Sponsor Links:
www.athleticgreens.com/mindcast
Connect with Matty A. and Text me to 844.447.1555
Show Brought To You By: TheRichLifeAcademy.com
Episode Sponsored By: TheRichLifeStore.com
Questions? Comments? Do you have a success story you would like to share on the show? Send us an email to Questions@MillionaireMindcast.com
Transcript
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| 0:00.0 | Welcome to the Millionaire Mindcast, where we broadcast weekly interviews with millionaire |
| 0:10.3 | minds from across the globe to empower you on your journey of unlocking a rich and fulfilling life. |
| 0:17.0 | It's time to unleash your millionaire within. |
| 0:19.8 | Now, here's your host, Maddie A. |
| 0:23.8 | What's going on, guys? Welcome into today's show. This is a fun one. You know me. I love the data. And data drives a lot of what the world does. And ultimately, you can use data as a crystal ball to inform your decisions around |
| 0:39.9 | business, investing, your health. We've become this world that, you know, one of the |
| 0:46.8 | greatest currencies of the world is data. And today, my guest, Philip Stutz, founder of |
| 0:52.9 | Win Big Media, got his initial start in the marketing |
| 0:57.8 | and data world around political campaigns. He has helped elect three presidents. They work with |
| 1:05.1 | Fortune 200 companies all around the world. And we really got to dig into some cool, cool, cool, one, psychology around data, |
| 1:14.9 | but two, you know, the kind of action taking of consumers and individuals as a whole, |
| 1:22.8 | one, understanding some of the insights in the, you know, political arena, but two, how he kind |
| 1:27.3 | of extracted all of the lessons and learnings from the political world and the campaigns that |
| 1:32.5 | he was running to help presidents get elected and, you know, Senate races, congressional seats, |
| 1:37.7 | all kinds of stuff. And pulled that out into the business world. Now they're working with, |
| 1:43.1 | you know, the NASCAR and college sports and professional sports and just average everyday businesses. And he broke down in this episode, some really insightful stuff that I think will help anyone, whether you're just building your own small entrepreneurial platform, your own |
| 2:01.1 | personal brand, you're running a big, you know, business that you're looking to scale. |
| 2:06.1 | He talked about the five steps for an undefeated marketing plan and breaking it down what those |
| 2:12.0 | looked like. We talked about some of the formulas he's used for presidential and political campaigns that have been |
| 2:19.0 | massive successes. We talked about how he took his business early on from being just kind of |
| 2:25.0 | that solo biz operator and, you know, working in it yourself, solopreneur, to turn it into a |
| 2:31.0 | real business that's going to do over $100 million this year. We talked about |
... |
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